PROGRAMME

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08:30

Registration & Welcome Refreshment

Big data potential and reality

09:00

Welcome Remarks from Chairman

Dr.Toa Charm, Founder & Chairperson, BI and Big Data SIG, Hong Kong Computer Society

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09:15

Keynote (1) :Big Data’s big meaning for marketing and technology in the age of the customer

Gene Cao, Senior Analyst,
Sourcing & Vendor Management, Customer Analytics, Forrester Research

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09:45

Keynote (2) :Creating the optimal data architecture and security
considerations for Big Data 

Peter Lee, Distinguished Engineer & CTO, Systems and Technology Group, IBM Greater China Group

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10:30

Morning Coffee Break & Viewing of Exhibits

Applying big data to today’s real-world problems

10:50

Keynote (3):  Operating in a Big Data world

  • CIO agenda
  • Digital enterprise agenda
  • Big data analytics applications
  • Benefits of big data analytics

Dr Lawrence Wong, Managing Director – Analytics, Digital Services, Greater China, Accenture Management Consulting

 

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11:20

Keynote (4): Turning big data inward to find business and
operational improvements

  • From data to information – Exposing the hidden pattern
  • Mining the digital gold
  • Choices of approach
  • Examining your readiness

Sidney Hui, Assistant General Manager, Group IT, HKR International Limited

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11:50

Keynote (5) Microsoft Azure: HDInsight – Building the infrastructure for big data needs

Flora Yu, Data Insights Product Marketing Manager, Microsoft Hong Kong

Dr. Eric Lo,Associate Professor,Director of Big Data Lab,Department of Computing, Hong Kong Polytechnic University

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12:20

Plenary Session: Translating the data deluge into in real business
benefit

Moderator: Dr.Toa Charm, Founder & Chairperson, BI and Big Data SIG, Hong Kong Computer Society

Panelists:

  • Steve Leung, Director, TIBCO Spotfire Cloud, TIBCO  Software Inc.
  • Sidney Hui, Assistant General Manager, Group IT, HKR International Limited
  • Dr Lawrence Wong, Managing Director – Analytics & AMC Capability Network, Accenture Management Consulting
  • Jacob Wai, Committee Member, BI Special Interest Group, HK Computer Society & APAC Market Risk IT, Global Investment Bank
13:00

Executive Luncheon – by Invitation Only

The path to customer insight –  opportunities and challenges

14:30

Keynote (6):The next level of Customer Service- “Relevant -Time” versus “Real-Time” Customr Insight

Gary Jackson, Founder, Consultant, Enterlifeonline.com 

 

 

 

 

15:00

Keynote (7): Analytics in action: Leveraging predictive analytics in CRM operations

  • Establish a strong data management practice
  • Build a model that is a call to action
  • Leverage your model in a timely manner and measure systematically
  • Keep RFM alongside as a point of validation

Jean-David Slama, Director, CRM Systems, Estee Lauder

 

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15:30

Plenary Session:Optimizing the customer experience – building relevance and trust

Moderator:

Chee Sing Chan, Group Editor, Computerworld Hong Kong & Enterprise Innovation

Panelists:

  • Jean-David Slama, Director, CRM Systems, Estee Lauder
  • Joni Ngai, Evangelist, Business Optimization Service Asia, Sitecore & Vice Chair, China, I-COM (International Conference on Online Media Measurement)
  • Andrew Pearson, Managing Director, Qualex Asia Limited
16:15

Closing Remarks

16:30

Networking Refreshment and End of Event