08:30 - 09:00


09:00 - 09:10

Welcome & Opening Remarks  

Melissa Chua, Editor, SMBWorld Asia

09:10 - 9:40

iSPRINT for Raising SMEs’ Productivity 

  • iSPRINT is an integrated grant scheme led by IDA in collaboration with SPRING Singapore and the inland Revenue Authority of Singapore (IRAS). SMEs can get funding assistance for a wide scope of qualifying costs, ranging from basic, ready-to-use IT packages to large scale, tailor-made enterprise systems.
  • How iSPRINT supports SMEs in their Infocomm Technology (ICT) projects
  • How SMEs in Singapore are improving operational efficiency by adopting ICT solutions
  • Resources available to help SMEs find the right ICT solutions

Speaker: Francis Chu, Manager, SME Infocomm Enabler Division, IDA Singapore  

09:40 - 10:10

Adapting to the Changing Economic Climate

  • How the uncertain economic climate in various parts of the world will affect Singapore in 2013 and beyond

  • What are the current domestic pressures facing SMEs

  • Knowing where the biggest opportunities lie and the pitfalls to avoid

Speaker: Abhilash Pillai, Senior Analyst, AMI-Partners

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10:10 - 10:40

Morning Coffee Break 

10:40 - 11:10

Simplify Your IT With A Converged Infrastructure 
Fight complexity, lower costs and increase responsiveness with a Converged Infrastructure. Learn how your servers, storage and network can deliver the next level of IT performance and business productivity to SMEs

Tan Chye Soon, Enterprise Solution Architect, Hewlett-Packard Singapore, Hewlett Packard

11:10 - 12:00

Panel Session I: Customer Retention Strategies – Keeping Your Customers Loyal

An increased focus on customer service can be both a competitive strategy and a survival strategy for your business. How does a company’s interaction with customers affect their satisfaction and buying behavior?
 What do we do with customer segments that require different approaches?
 How can technology serve as a tool and enabler to keep customers coming back. Participants in this panel will share some of the best customer retention strategies and the challenges related to customer retention


Robert Chen, Chairman, apbcOffices
Thomas Fernandez, Chairman and CEO, PestBusters
Naseem Mimi Somjee, Founder and Managing Director, WTP The Furniture Company
Helen Lim-Yang, Senior Partner, Capelle Consulting


Victor Ng, South-east Asia Bureau Chief, Questex Asia 

12:00 - 12:30

Document Management and Compliance

The presentation highlights how businesses could leverage print and technology to bring big, positive change to the organisation

Ricky Thong, General Manager, National Operations, Konica Minolta Business Solutions Asia

12:30 - 13:30

Networking Lunch


Embracing Innovation to Stay Ahead


Strategies for Business Expansion

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13:30 - 14:00

Session 1A: Managing Your Supply Chain

Streamlining logistics and supply chain for SMEs

Speaker: Martin Runshaug, Managing Director, Scan Supply

Session 1B: Taking your business overseas – How to select the right country and market for your business

Going overseas can bring certain challenges for which SMEs must develop appropriate strategies — even for established companies. What are the potential barriers and adjustments you need to make to ensure your expansion can be successful.

Thomas Fernandez, Chairman and CEO, PestBusters

14:00 - 14:30

Session 2A: Empowering Customers In the Digital Marketplace

Emerging digital and mobile technologies are enabling businesses to create new delivery channels and services to consumers, changing the way information is used. Learn how a SME has been able to identify a market niche and empower end users by making transparent currency exchange rates and by leveling the playing field for money changers. 

Speaker: Julian Labruyere, CEO, GET4X

Session 2B: Developing the Right Franchising Model

Achieve insights on how to create a franchising model that is unique to your industry and understand common challenges faced by potential franchisors 

Speaker: Donna Lee, Founder and CEO, KinderGolf

14:30 - 15:00

Session 3A: Leveraging on Unified Threat Management In A Borderless World 

As more users use BYOD and the cloud, companies need to contend with managing more devices and supporting more users in their IT operations. How can SMEs keep their businesses running without compromising security and bandwidth?

Speaker: Ibrahim Bin Muslim, IT Manager, NTUC Learning Hub

Session 3B: Talent development and career advancement

Tips and best practices in retaining and developing talent in SMEs

Speaker: Joshua Yim, CEO, Achieve Group

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15:00 - 15:30

Session 4A: Understanding the Legal and Taxation Framework When Expanding Abroad

Expanding abroad presents the opportunity to increase market share in the global market. Discover how foreign legal frameworks affect your business expansion strategy, and how you can safeguard your intellectual property rights.

Speaker: Bryan Tan, Partner, Pinsent Masons MPillay LLP Corporation

Session 4B: Retaining Talent to Help Build Gen-Y as Part of the Workplace

There is a dramatic shift occurring in the workforce and maximizing Gen Y talent is becoming critical for organisations. Learn how dating service agency LUNCH Actually – where 80% of staff are Gen Y – has been able to get the best from this new workforce.

Speaker: Violet Lim, CEO and Co-Founder, LUNCH Actually Group and

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15:30 - 16:00

Afternoon Coffee Break 

16:00 - 16:30

Managing Cost Savings and Productivity Gains with New-Generation Collaborative Office

Video collaboration is increasingly being deployed throughout organizations to enhance productivity, create a more effective collaboration environment, and further reduce costs associated with travel. In this session, Avaya shares specific details of how a company can achieve a very quick payback on investment in deploying a company-wide solution that reuses existing investments but adds desktop and mobile video capabilities to extend out to all members of the team. The session will focus on the hard cost savings which contribute to a clear ROI – but also address some of the productivity and interactivity advantages which are driving video adoption across APAC.

Prem Kumar, ASEAN Video Collaboration Leader, AVAYA

Matthew Wray, Director, APAC Regional Marketing and Corporate Communications, AVAYA

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16:30 - 17:20

Panel Session II: Social Media & Digital Marketing – Tools, Strategies & Best Practices to Optimize Your Online Presence

Moving into social media comes with a steep learning curve and can quickly get overwhelming for SMES. How can you effectively use online marketing tools and social media in business marketing – and be able to maximize your return on investment. In this panel, we hear from practitioners who will share their experiences, the challenges they face and offer advice in social media and digital marketing.


Victor Ng, South-east Asia Bureau Chief, Questex Asia



Benjamin Koe, CEO, JamiQ

Julien Labruyere, CEO, GET4X

Professor Kwok-Yan Lam, Founder and Director, SODA

Wong Hoong An, Co- Founder, HungryGoWhere

Violet Lim, CEO and Co-Founder, LUNCH Actually Group and


17:20 - 17:30

Q & A Session and Closing Address


End of Conference