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25 May 2017

Hotel Management Thailand Summit

Inspire Viable Strategies to Boost Revenue and Profit for Vibrant Hoteliers
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About Us


It has been an eventful few years for hoteliers in Thailand. In-bound tourism is back on a growth trajectory, with record-high foreign arrivals expected. Nonetheless, fierce competition abound, and hotels strive to generate revenue and boost operational efficiency to thrive. Pricing and yield optimization continue to remain the top concerns, while value creation, product differentiation and new revenue streams receive significant attention.

The leading conference in Thailand that directly addresses all operational/management challenges, Hotel Management Thailand Summit provides a platform for hotel executives from both corporate level and property level to discuss key operational, branding and financial issues directly impacting corporate and property P&L.

The 2016 HMT Summit saw well-round discussions on growth and innovation, which will resume in 2017’s conference. The summit will reflect on the post-merger competitive landscapes of Bangkok and various key markets, focusing on ramifications and strategies to excel for hoteliers working for chains and independents alike. Other hot topics of concerns will also make their ways onto the conference agenda to help inspire leading hotel managers for better financial results.


The Schedule



Registration and Refreshment


Chairperson’s Welcome Remarks


Trend-Driven Innovation: Consumer Trends Shaping the Future of Travel


Hotel Leaders Panel: Boosting Profitability through Rate Growth and Cost Control


  • With growing pressure of profit margin compression, what should hoteliers do to out-perform their peers?
  • How could hoteliers generate incremental revenue within the business reality of stagnant room rate?
  • How could hoteliers manage and grow profitability on a per-customer and per-account basis?
  • What cost control measures should hoteliers implement to enhance profit margin while maintaining service level?
  • How should hoteliers manage productivity? What should be the benchmark under the new norm?
  • In the quest to grow operating margin, guest satisfaction and loyalty, what initiatives have the panelists implemented recently?


Technology Showcase: Boosting Revenue and Productivity through Technology Innovations


Refreshment and Networking Break


Revenue Management Panel: Leveraging Pricing Best Practices for Maximum Yields


  • Determining the best pricing strategies that best fit individual hotel situations and requirements
  • Choosing the best pricing approach for optimal revenue
  • Automating pricing updates for increased internal efficiency


Channel Management Panel: The Search for the Prime Channel Distribution Mix


  • Within the multiple brands and platforms that some large OTAs offer, what are the differentiations and targeted demographics?
  • How should hoteliers determine the best mix of channels in order to price and allocate inventory for maximum yields?
  • How can hotels boost revenue and occupancy while reducing distribution costs?
  • What should independent hotels and small hotel chains do to counter rising commission rates, without sacrificing financial performance?


Loyalty Keynote: Building Loyalty through Technology, Data and Individualism


Networking Lunch


F&B Panel: Rethinking Value Propositions and Competitiveness of Hotel Restaurants and Bars


The F&B scene in Thailand has blossomed and is now immensely competitive. To be successful, hotel restaurants and bars need to understand their clients well to provide the experiences they want at the price point they appreciate. This group of experts will discuss upcoming regional culinary trends and guest behaviours, pricing, discount and perception of value, budgeting and cost percentages, and marketing on a limited budget, all to help hoteliers compete for local diners and to keep your guests dining in-house.


Keynote: Mastering Digital Marketing through Social Media Channels


  • Understanding how digital marketing interacts with social media
  • Exploring latest social media trends and commercial opportunities they represent
  • Implementing content marketing and key opinion leader marketing best practices


Refreshment and Networking Break


HR Panel: Modernizing Recruitment Processes and Manpower Planning to Ensure Productivity and Service Quality


Thai economy is gradually migrating from an industrial economy to a service economy. With growing middle class and wealth, it is increasingly costly and difficult to staff hotels. Some point to the age-old, and perhaps obsolete, recruitment processes hoteliers use for the mismatch of jobs, skillsets and attitudes. Others believe that Thailand should follow the footsteps of Singapore and Australia in changing organizational structures, merging jobs and automating repetitive tasks. This panel of hoteliers and recruiters will discuss the latest recruitment tools, crossfunctional job scope, and the recruitment and training best practices that will help you hire the right people for the right jobs.


Hot Debate: Hotel Operators Should be More Prudent when Entering into Management Agreements


Hotel general managers are charged to deliver on the financial results owners expected. In a competitive environment plagued with uncertainties, some GMs are finding it increasingly difficult to deliver on certain terms stipulated in the hotel management agreements. Some suggest that operators have been too optimistic and aggressive in pursuing management agreements. Others point out that flags have to take risks to grow. Some opt that the performance clauses need to be reviewed and revised to more realistic levels. Others think that some GMs lack financial acumen to deliver the necessary results. Some believe that proximity clauses should be placed on owners as well. Others consider all management opportunities positive to their growth. Have operators overpromised in the negotiation process? Are the over-supply situations in certain markets fuelled by such promises and lack of contractual restrictions? What should be the norm for performance tests in Thailand?


Closing Remarks


What People Say About Us

"HMT was an excellent opportunity for me to understand Thailand's hotel market better especially since I am quite new to this region. The summit provided a platform for like minded hotel professionals to network and engage and I definitely gained a lot from it. The insights were rich and the speaker selection was outstanding. I would definitely attend next year as well."

Anand Jindal, director - Revenue Management - W BANGKOK

"The HMT Summit is fast becoming a leading industry event in Thailand offering a great opportunity to expand your knowledge and network in the Thailand hospitality market."

Leanne Harwood, Vice President Operations - South East Asi - IHG

"Attending the Hotel Management Thailand Summit is an eye-opener, as it shows an unvarnished picture of the "state of the industry" and flagrantly reveals that learning never should stop! If more hospitality stakeholders would take the time to attend, most of Thailand's hotels and resorts would be in a much better shape!"

Bert van Walbeek, Managing Director - THE WINNING EDGE

"Having attended the past two Hotel Management Thailand Summits, this event is now a must-attend event not only for myself and senior executives within my Hotel as well as many of my peers. The calibre and quality of the event, its speakers and topics is second to none, and I look forward to attending the event each and every year."


our sponsors

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Supporting Organizations
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Points of Interest in Lower Manhattan
Jonathan Yap
Daniel Chan
+852 2589 1306
Will Ahmad
+852 2589 1312