• UNLEASH THE POWER OF INNOVATION
    TO LEAD A CUSTOMER-CENTRIC BUSINESS

    16 June 2016

16 June 2016

The Mira, Hong Kong

EVENT OVERVIEW

UNLEASH THE POWER OF INNOVATION
TO LEAD A CUSTOMER-CENTRIC BUSINESS


As the market is moving at an accelerating pace in the digital age, enterprises are propelled to review, re-invent and re-imagine themselves,  in order to provide customers with better products, personalized services and seamless experiences.  Technology, is at the core of this digital transformation.

Leadership in digital business, requires visions beyond technology deployment. It calls for the ability to identify the latest technology trends, to discover disruptive growth opportunities, to connect all dots within the innovation ecosystem, and to bring transformation into reality.

The role of CMO, who is at the forefront of market trends and customer engagements, rises from that of a functional head to innovation driver. CMOs in Asia are rapidly building up their digital assets to stay ahead of competitions. They are increasingly aware, and actively seeking solutions to address the legacy transition and process innovation to realise the digital leap.

CMO Innovation is pleased to present the CMO Innovation Summit 2016, a one stop strategy forum connecting CMOs and digital leaders in Hong Kong and greater China. The conference leverages CMO Innovation's extensive CMO and digital business leader reader base, to create a high level exchange where world-class marketing and business leaders share their insights on what it takes to drive innovation; and where cutting edge technologies and digital solutions are being featured. 

Key topics to be covered this year:

•Digital trends and how to leverage digital to build customer centric business

•CMO role redefined and CMO-CIO collaboration

•Social media listening - following your customers across multiple channels; Personalization and knowing what your customers want before they realize it themselves

•Analytics - Data-driven marketing, visualization and other tactics to make sense of the sea of data

•Customer relationship management and its place in the marketing cloud

•Digital commerce – elements of a successful transition from offline to online

CMO Innovation

AGENDA

08:30

REGISTRATION AND REFRESHMENT

08:50

Welcome Remarks

09:00

Digital trend keynote: The year 2016 in business: Digital Trends that Business Leaders Should Not Ignore

09:30

CMO keynote: Stay smart, Relevant and Competitive - A CMO's Take On Enlarging Customer Base and Cultivating an Innovative Team Culture in Asia

10:00

Technology Leadership Insight: Building Customer Centric Business Through Technology and Insight

10:30

NETWORKING MORNING COFFEE

11:00

Business Transformation Panel: Connect and Engage: Path to Seamless Customer Experiences

11:40

Spotlight on Data Analytics: Winning the Competitive Edge

12:10

Social Media Panel: Myth Busters on Efficacy and Practical Steps to Move Down the Conversion Funnel

12:50

Business Networking Lunch (by invitation only)

14:15

Expert insights: Mobile Moves People

14:45

Go Beyond CRM: One Customer – Many Journeys – Infinite Possibilities.

15:15

Afternoon Break and Networking

15:35

E-commerce Panel: Achieving E-commerce New Height in The Fastest Growing Asian Markets

16:15 - 16:55

Closing Panel: CMO, CIO or Chief Digital Officer – Leadership in Digital Age in Hong Kong and Asia

17:00

Closing Remarks by Chairman

SPONSORS

Platinum Sponsors

Gold Sponsor

Executive Luncheon Sponsor

Panel Sponsors

Exhibition Sponsor

Printing Solutions Sponsor

Supporting Media

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CMO keynote: Stay smart, Relevant and Competitive - A CMO's Take On Enlarging Customer Base and Cultivating an Innovative Team Culture in Asia

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Technology Leadership Insight: Building Customer Centric Business Through Technology and Insight

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BT Global Services is a leading expert in managed network IT services, serving the needs of more than 6,500 large corporate and public sector customers in 170 countries worldwide. We combine products and services with industry-specific solutions and consulting expertise to deliver more efficient, streamlined and secure systems to our customers. As the Cloud Services Integrator, we help them make the most of the cloud to be successful, fast, agile and secure.

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Radial is that partner. Our #1 ranked omnichannel technology solutions, decades of commerce experience, and global operational footprint transforms these challenges into ways to delight customers.

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