CMO INNOVATION SUMMIT 2018 Hong Kong

Transforming the Marketing Function through Disruptive Technologies: Enhancing CMO Influence for Higher Corporate Performance

DATE
14 June 2018
LOCATION
The Mira, Hong Kong

3rd CMO Innovation Summit Hong Kong

“China's marketing community will lead the way.”

-Scott Beaumont, President  - Greater China, Google

 

Over the past decade, China’s internet economy had undergone a rapid expansion, from a follower to a trailblazer in digital marketing. China’s marketing innovation and creativity will progressively benefit from the sophisticated digital ecosystem that combines data, technology and content enabling better consumer intelligence, which is expected to have a significant influence on Hong Kong’s marketing community.   

In a recent survey, 34% of executives said that AI as a trend makes them feel most unprepared. 56% are overwhelmed by the amount of data in their marketing activity, analyzing and arriving at BI a difficult task.Disconnect and inadequate adoption to such disruptive technologies leads to poor content, form and audience reach.

Building from our successful series of CMOi events, the CMO Innovation Summit 2018 will answer the most crucial question marketers have today – how far have they come since 2017 and where are they heading towards?

The one day forum will equip marketers with progressive strategies and case studies on Artificial Intelligence, the new format for video content and user generated content, big data breakthroughs and the growth of affiliate marketing, just to name a few.

Who Should Attend

CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

  • Marketing
  • Marketplace
  • Advertising
  • Branding
  • Digital
  • e-Commerce
  • Customer
  • Commercial
  • Content
  • Communications
  • Experience
  • Strategic Management
  • Marketing Communications
  • Sales & Marketing
  • Media
  • Social Media
  • Consumer Relationship
  • Consumer Data
  • Marketing Analytics
  • Loyalty
  • Promotions
  • Corporate Relations
  • Public Relations
  • Market Research

 

Why Should You Attend

  1. Build an innovative enterprise by driving artificial intelligence and machine learning capabilities
  2. Create brands that are relevant across multiple stakeholders groups to avoid media-channel monopolization
  3. Improve and integrate connection, data and content
  4. Effective and sustainable strategies to produce high-quality short video content
  5. Deliver lifetime value in the affiliate channel for true insights on partnerships

 

Produced by

'Some case studies / related to consumer behavior sessions are inspiring and refreshing.'
Commercial Director - De'longhi Kenwood APA Ltd
'Great initiatives and efforts to put all key materials to share their views and trends.'
Assistant Vice President, Strategy and Planning, Marketing - Genting Cruise Lines
'Really like presenters sharing case studies and experience.’ 'Very good line-up of presenters this year, glad to see this event improve and enhance.'
Head of Institutional Marketing & Client Services, Greater China - Franklin Templeton Investments (Asia) Limited

2018 AGENDA

08:30
Registration and Welcome Coffee
09:10
Ice Breaking Session
MAKING SENSE OF MARKETING IN 2018: OPPORTUNITIES, CHALLENGES AND PRIORITIES
09:15
OPENING KEYNOTE: Opportunities and Priorities for Marketing Community in Hong Kong 2018

  • Analyzing consumer attitudes and behavior in brand engagement, content consumption and touch points
  • Examining the latest technology trends in the region and the influence on marketing  
  • Exploring new strategies that will impact growth and bottom-line   

speaker photo
Rupam Borthakur
Chief Executive Officer
KANTAR, INSIGHTS DIVISION HONG KONG
09:30
What’s Keeping CMOs Up at Night

  • Analyzing the current trends and challenges of data driven marketing
  • How data driven strategies can inspire great creatives, drive stronger customer-engagement, and ultimately ensure marketing strategies are aligned to the overall business goals
  • Case studies of how successful marketing leaders are leveraging data in building a more creative, purposeful and ‘smart’ risk taking culture and high performing teams​

 

speaker photo
Erick Soderstrom
Vice President of Marketing
DOMO
10:00
The Changing Role of CMO: Stepping Up as a Leader of Growth in Driving Marketing-Led Organizations

  • How to launch a brand inside and outside the organization and strategies to
    stimulate long-term growth.
  • The power of purpose.
  • The winning theme: CMO activism.

speaker photo
Hideki Nick Watanabe
Director of Brand Strategy and Consumer Marketing, JAPAC
TWITTER, APAC
10:30
Networking Coffee Break
10:45
PANEL DISCUSSION: Breaking Down the Traditional Barriers Between Brand and Customers: Deploying Innovative Technologies

  • Listing the typical and conventional barriers a brand encounters in global reach
  • Can pure technology integration help marketers overcome these barriers
  • How to ingrain deeper and richer customer experiences throughout
  • Digital payment and onsite to offsite: the realities brands need to wake up to

11:20
Developing Winning Content and Campaigns: Collaborating with Non-Traditional Partners, Channels and Mediums

  • Driving relevance & consistency by creating a powerful story through voices, formats and platforms
  • Integrating unconventional and traditional tools innovatively to drive content efforts and to foster customer engagement
  • Being the first on digital platforms, things to do and to avoid
  • Useful tips on overcoming the challenges faced during the brand revitalizing exercise

speaker photo
Claudia Choi
Head of Brand Management
HKR INTERNATIONAL
BECOMING THE FORWARD THINKING MARKETER: INVESTMENT, PERFORMANCE AND METRICS
11:50
Who Moved My Cheese? The Arts and Science of Marketing in a Tech-Driven Tomorrow

  • Analyzing the rapidly changing role and measurement of marketing in enterprises
  • Studying some example cases of how CMOs re-think, re-innovate and re-tool their teams to address this new role
  • Marriage of technology and marketing help leaders to widen their moat

speaker photo
Patrick Sum
Head of Solution Consulting, Digital Marketing, South China, Hong Kong & Taiwan
Adobe
12:20
Predictably Irrational: Applying Behavioral Economics to Drive Consumer Insights for Marketing and Branding

  • Understanding how the context of a choice and heuristics can drive behaviors and actions as much as the attributes of the services or products being offered.
  • Introducing a set of tools to harnesses the power of defaults, message framing, habits and context effects to guide consumers along their decision journey
  • Making intuitive choices easier and desirable behavior the path of least resistance for consumers

speaker photo
Gloria Tam
Executive Director, Yale Center for Customer Insights
YALE SCHOOL OF MANAGEMENT
12:50
Networking Lunch and Exhibition Viewing
14:00
Optimizing the Use of Social Media: Enhancing Influence, Reputation and Reach

  • Designing effective social media marketing strategy to increase brand engagement and to create customer delights
  • Building social media influence over time and nurturing the followers with regular interactions
  • What type of content is published on each social media platforms in order to extend reach

speaker photo
Chris Anderson
Chief Content Officer
HONG KONG ESPORTS/ GAME MEDIA ASIA
ARTIFICIAL INTELLIGENCE AND ROBOTICS
14:30
Changing Consumer Behaviours with Smarter Experiences

  • How loyalty programs play a role in the disruptive world in different markets across Asia
  • Maintaining your customers’ trust in financial services, retail and travel & hospitality sectors  
  • Top trends companies are adopting to acquire the new generation of customers

speaker photo
Gloria Tam
Executive Director, Yale Center for Customer Insights
YALE SCHOOL OF MANAGEMENT
speaker photo
Mary English
Executive Vice President - APAC
COLLINSON
15:00
Networking Tea Break
15:15
How to Turn Social Media into a Business Advantage

  • Examining the accelerated rate of digital change across technology individuals and businesses
  • How to turn social media into a measurable business advantage for your organisation
  • Fireside chat with Hootsuite customer Erik Hermanson, Global Head of Digital & CX at Giant Bicycles, on how Giant is leveraging social to transform the customer journey

 

speaker photo
Roger Graham
Senior Director of Growth & Marketing, APAC
HOOTSUITE
speaker photo
Erik Hermanson
Global Head of Digital & Customer Experience
GIANT BICYCLES
15:45
Personalized Marketing Experiences with Artificial Intelligence (AI) and Machine Learning

  • Analyzing public social contents with well used AI & Machine Learning technologies and converting them to your interested market insights
  • Personalizing content to fit the different marketers’ special preferences
  • Designing flexible user-interface to satisfy different users’ requirements
  • Examining the incident patterns to bring you insights on the future trends

speaker photo
Ray Liew
Solution Specialist – Data and AI
MICROSOFT HONG KONG
16:15
PANEL DISCUSSION: The Future of Marketing: How Will Artificial Intelligence and Robotics Change the Function of Marketing?
16:45
Closing Remarks and End of Program

SPEAKERS

2018 SPONSORS

Diamond Sponsor


Platinum Sponsor


Gold Sponsors


Executive Luncheon Sponsor


Roundtable Sponsor


Exhibition Sponsors


Supporting Media


Venue
Hong Kong
The Mira Hong Kong, 118-130 Nathan Rd, Tsim Sha Tsui, Hong Kong

Delegate inquries

Will Ahmad

wahmad@questexasia.com

speaking opportunities

IB Saravanan

ibsaravanan@questexasia.com

+65 6395 6787

Sponsorship opportunities

Jennifer Ngai

jenniferngai@questexasia.com

+852 2589 1356

File Download

OPENING KEYNOTE: Opportunities and Priorities for Marketing Community in Hong Kong 2018

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What’s Keeping CMOs Up at Night

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Developing Winning Content and Campaigns: Collaborating with Non-Traditional Partners, Channels and Mediums

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File Download

Who Moved My Cheese? The Arts and Science of Marketing in a Tech-Driven Tomorrow

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File Download

Optimizing the Use of Social Media: Enhancing Influence, Reputation and Reach

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File Download

Personalized Marketing Experiences with Artificial Intelligence (AI) and Machine Learning

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