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13 Jun 2019
4th CMO INNOVATION SUMMIT 2019
Unlock the Full Potential of Content, Visual & Data-Driven Strategies
Hong Kong
21
DAYS
:
10
HOURS
:
48
MINUTES
:
37
SECONDS

13 June 2019

Hong Kong

4th CMO Innovation Summit Hong Kong

"Despite its reputation as a digital powerhouse, there is a feeling that Hong Kong's marketing industry continues to be overly reliant on the traditional forms of TV and print media. And yet the nascent sector of digital marketing - that until now has been considered the 'poor cousin - in the industry - is expected to blossom in the coming 12 months."

- Hays Hong Kong, Press Release, January 2019​

 

Unlock the Full Potential of Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies Throughout the Full Customer Experience Journey

 

About the CMO Innovation Summit Hong Kong

According to the latest Nielsen's Hong Kong Smarter Digital City report, only one in five surveyed consumers (20%) indicate that they are "highly satisfied" with the digital experience here in Hong Kong. This is especially surprising for a city that has one of the world’s most robust telco infrastructure, deep mobile penetration and strong digital campaigns effort.

"There could be a number of reasons for this, but the main one is that a lot of Hong Kong brands and companies have not really thought about the full customer journey from online through to the offline experience,"- Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong

How can Marketing Leaders in Hong Kong today unlock the full potential of their content, visual and data-driven strategies; together with digital & disruptive marketing technologies throughout the full customer experience journey to significantly impact their brand influence and loyalty.

Going into the 4th Annual Year, CMO Innovation Summit Hong Kong is one of industry’s most reputed, highly engaged and widely attended forum for the region’s top Marketing Leaders and Business Decision Makers. This close-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other Key Business Decision Makers to find out what it takes to drive successful Marketing today!

 

Key Takeaways

  • Latest digital, data-driven & disruptive marketing trends impacting CMOs in Hong Kong & Asia
  • Innovative practices, successful strategies & effective execution roadmaps for Marketing Leaders
  • Humanising brands through effective content-marketing & impactful storytelling
  • Aligning data to fit evolving customer needs in real-time
  • Taking personalised customer experience to the next level with Gamification, AI, IoT & human-touch
  • Driving great customer experience with great company culture
  • Balancing marketing investments to keep pace with innovation, tech & evolving business needs
  • Ensuring the right mix of talents & capabilities within the marketing function to meet future business priorities

 

Who Should Attend

CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

Marketing, Marketplace, Advertising, Branding, Digital, e-Commerce, Customer, Commercial, Content, Communications, Experience, Strategic Management, Marketing Communications, Sales & Marketing, Media, Social Media, Consumer Relationship, Consumer Data, Marketing Analytics, Loyalty, Promotions, Corporate Relations, Public Relations, Market Research.

150+

Marketing Leaders

25+

Expert Speakers

10+

Industries

Why Should You Attend

  1. More than 20+ leading CMOs sharing case studies, technology updates and industry best practices - the only CMO event of the region to feature as many success stories in a day
  2. The only agenda created based on Asia's Top 1000 CMOs' & Hong Kong's Leading 500 Companies' CMOs' Voices for Businesses
  3. Meet and network with over 150+ industry peers in cross industry marketing functions across Hong Kong & Asia


CONFERENCE

  • CONFERENCE
  • WORKSHOP
08:30

Registration and Welcome Coffee

09:00

Chairperson’s Opening Remarks

09:10

PANEL DISCUSSION: Are we Taking Customer Experience to the Next Level

09:55

Technology Keynote Session #1 - Why CMOs Should Be Thinking Outside the IoT Box?

10:20

Morning Networking Break

10:50

Keynote [Case Study #1] - Humanizing the Brands Through Effective Storytelling & Content Marketing

11:20

Technology Keynote Session #2 - Leveraging the Right Data to Enhance Customer Experience in Real-Time

11:45

Talkwalker Technology Keynote Session

12:10

Business Networking Lunch

13:30

Technology Keynote Session #4 - Best Practices in Utilizing Gamification to Up the Engagement Level

13:55

CEO Sharing on How Great Customer Experience Starts with Great Culture!

14:20

Hootsuite Technology Keynote

14:45

Afternoon Networking Break

15:15

CMOs Investment [Panel Discussion] - Balancing Investments to Keep Pace with Innovation, Emerging Technology and Changing Business Models and Deriving Higher ROI

15:55

Capability Future-Proofing [Panel Discussion] - Ensuring the Right Mix of Talents & Capabilities within the Marketing Function to Meet Future Business Priorities

16:35

Chairperson’s Closing Remarks

16:45

End of Conference

DAY 2 WORKSHOP

Programmatic Advertising with Google & Facebook

08:30

Registration & Welcome Coffee

09:00

Programmatic Advertising with Google Ads & AI + Step-by-Step Strategy for a Successful Campaign

12:30

Afternoon Networking Lunch

13:30

Programmatic Advertising with Facebook Dynamic Ads + Setup Best Practices

16:45

End of Post-Conference Workshop

Testimonials

'Some case studies / related to consumer behavior sessions are inspiring and refreshing.'

Commercial Director - De'longhi Kenwood APA Ltd

'Great initiatives and efforts to put all key materials to share their views and trends.'

Assistant Vice President, Strategy and Planning, Marketing - Genting Cruise Lines

'Really like presenters sharing case studies and experience.’ 'Very good line-up of presenters this year, glad to see this event improve and enhance.'

Head of Institutional Marketing & Client Services, Greater China - Franklin Templeton Investments (Asia) Limited

2018 SPEAKERS

Patrick Sum
Head of Solution Consulting, Digital Marketing, South China, Hong Kong & Taiwan

Adobe

Ashok Krishnan
Chief Data Officer and Head of Customer Experience

AXA HONG KONG

Mary English
Executive Vice President - APAC

COLLINSON

Toa Charm
Chief Public Mission Officer

CYBERPORT HONG KONG

Erick Soderstrom
Vice President of Marketing

DOMO

Xiaofeng Wang
Senior Analyst, B2C Marketing

FORRESTER RESEARCH

Erik Hermanson
Global Head of Digital & Customer Experience

GIANT BICYCLES

Claudia Choi
Head of Brand Management

HKR INTERNATIONAL

Michelle Chan
Director, Tech Marketing & Strategic Partnership

Hong Kong Applied Science and Technology Research Institute (ASTRI)

Chris Anderson
Chief Content Officer

HONG KONG ESPORTS/ GAME MEDIA ASIA

Joseph Yuen
Board Chairman/ Chairman

HONG KONG FEDERATION OF E-COMMERCE/ WORLD TRUSTMARK ALLIANCE

Roger Graham
Senior Director of Growth & Marketing, APAC

HOOTSUITE

Edith Wong
Chief Marketing Officer

INVEST HONG KONG

Ravel Lai
Regional IT & Digital Director

JARDINE RESTAURANT GROUP HK

Rupam Borthakur
Chief Executive Officer

KANTAR, INSIGHTS DIVISION HONG KONG

Ray Liew
Solution Specialist – Data and AI

MICROSOFT HONG KONG

Peter Yu
Chief Strategy Officer & Chief Marketing Officer

MULTEK

Simois Ng
Head of Marketing Communications

SONY HONG KONG

Hideki Nick Watanabe
Director of Brand Strategy and Consumer Marketing, JAPAC

TWITTER, APAC

Caroline Darcy
Group Head – Advertising, Sponsorship & Brand Activation, APAC

UBS AG

Gloria Tam
Executive Director, Yale Center for Customer Insights

YALE SCHOOL OF MANAGEMENT

WHY SPONSOR

REQUEST SPONSORSHIP INFORMATION

* Top 7 reasons why you should Sponsor * 

1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region

2. Generate quality leads at you network directly with your targeted audience through this curated event

3. Increase your business opportunities with ease in the Asia Pacific Region

4. Achieve business growth through the multitude of opportunities made available to you

5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives

6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform

7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages

REQUEST SPONSORSHIP INFORMATION

SPONSORS

Exhibitors
Supporting Media

VENUE

Address
Hong Kong
Questions about the event? For more information on how to participate, please contact:

DELEGATE INQUIRIES
Patrick Voo
patrickvoo@questexasia.com
+65 6395 6788

SPEAKING OPPORTUNITIES
IB Saravanan
ibsaravanan@questexasia.com
+65 6395 6787

SPONSORSHIP OPPORTUNITIES
Catherine Wong
catherinewong@questexasia.com
+65 6394 7696