Patrick SumStrategic Product Marketing APAC
"Despite its reputation as a digital powerhouse, there is a feeling that Hong Kong's marketing industry continues to be overly reliant on the traditional forms of TV and print media. And yet the nascent sector of digital marketing - that until now has been considered the 'poor cousin - in the industry - is expected to blossom in the coming 12 months."
- Hays Hong Kong, Press Release, January 2019
Unlock the Full Potential of Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies Throughout the Full Customer Experience Journey
About the CMO Innovation Summit Hong Kong
According to the latest Nielsen's Hong Kong Smarter Digital City report, only one in five surveyed consumers (20%) indicate that they are "highly satisfied" with the digital experience here in Hong Kong. This is especially surprising for a city that has one of the world’s most robust telco infrastructure, deep mobile penetration and strong digital campaigns effort.
"There could be a number of reasons for this, but the main one is that a lot of Hong Kong brands and companies have not really thought about the full customer journey from online through to the offline experience,"- Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong
How can Marketing Leaders in Hong Kong today unlock the full potential of their content, visual and data-driven strategies; together with digital & disruptive marketing technologies throughout the full customer experience journey to significantly impact their brand influence and loyalty.
Going into the 4th Annual Year, CMO Innovation Summit Hong Kong is one of industry’s most reputed, highly engaged and widely attended forum for the region’s top Marketing Leaders and Business Decision Makers. This close-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other Key Business Decision Makers to find out what it takes to drive successful Marketing today!
Who Should Attend
CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:
Marketing, Marketplace, Advertising, Branding, Digital, e-Commerce, Customer, Commercial, Content, Communications, Experience, Strategic Management, Marketing Communications, Sales & Marketing, Media, Social Media, Consumer Relationship, Consumer Data, Marketing Analytics, Loyalty, Promotions, Corporate Relations, Public Relations, Market Research.
Customer experience is increasingly becoming the competitive battleground for brands around the world. But delivering differentiated experiences that lead to measurable impact can be a major challenge for marketers as the matrix of consumers is getting diversified with many parameters.
In this session, we zoom in at Hong Kong & Asia, to unveil innovative practices; successful strategies; effective execution roadmaps; ROI; new opportunities and challenges that CMOs in Hong Kong are faced with today.
As enterprises re-evaluate success of their corporate mission to be more about how we know and serve the customer, the implications of reconfiguring organisations to become more digitally agile and experience focused can be profound.
As Marketing leaders we have an opportunity to lead this change and to design the organisation, the team, and the version of ourselves, that will best thrive in this new world – the Experience Business.
Adobe’s mission is to change the world through digital experiences, leading the way in shaping the future of marketing and the experience business.
Join us to explore:
To truly mobilize hearts and minds of the target stakeholders today – trust and purpose must be at the heart of the business. The rise of marketing tech promises untold opportunities to reinvent experiences while at the same time impose new challenges for modern marketers and communicators in an AI, Big Data-driven world. Cut through the clutter and tell stories that resonates with people why you matter and envision a future that you aspire to build. Hear from Hong Kong Science & Technology Park and its journey to forge a common identity and mindset to rally and inspire Hong Kong’s innovation and technology community.
What happens when CMOs today have more data information than they know what to do with - coming from multiple channels & touchpoints?
The key is to connect the data points to create a “data-pool” that allows 360-degree view of the customer, so that company may better tailor its offerings to the individual needs in real-time. This session will unveil how that can be achieved through a real-life industry case-study.
Faced with constantly evolving technology and an overwhelming amount of marketing data, how can marketers find the balance between embracing innovation and driving business impact?
In this segment, I’ll tackle the main challenges and define ways to break down barriers. Showing you how you can implement data and AI to prove the impact of your marketing efforts. Discover how to…
Let’s fix it, together.
As marketers, we know that measuring ROI is hard. It's no different with social media. Perhaps, it's only harder. This session would feature some of the common myths around measuring social media success and dive deep into a framework that would help you attribute social media to lead generation and sales.
The session would focus on:
If you’re in marketing, business development, or IT, you’re feeling a sense of urgency. Or could it be opportunity? Technology and focus on the experience are pushing customer expectations to unimaginable new heights. Hear how global brands like Volvo and Cannondale are using digital experiences to transform their organisations.
Tapping China’s large and growing market often requires doing things differently than traditional “Western” marketing practices. The importance of government relations, different attitudes in press media, and mega-platforms like WeChat, all indicate that businesses cannot take the same “global” approach to China marketing.
This talk will share how Multek, a B2B manufacturer of printed circuits founded in the US, significantly elevated its brand awareness in China through simultaneously engaging local media and participating in government programs. Besides strengthening press and government relationships, which often goes hand in hand in China, Multek has also leveraged WeChat and other marketing channels that target Chinese audiences. In addition to imparting insights on communicating to the China market, this presentation will also share how Multek’s marketing team operates and what services it provides.
According to Forbes in a recent report, almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. The study also found 65% of B2B marketers currently buy or sell advertising programmatically. The ﬁgure represents a substantial increase from the 54% reported in 2016.
So why should you care about programmatic advertising? Should you adopt it? How should we implement it to our advantage? What can we expect in the coming years?
All these and more will be answered in this Post-Conference Workshop conducted by a Google Ads/Analytics & Facebook Certified Trainer - Francesco Bonafine, a digital marketing guru who has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in different geographies (Italy, US and the Philippines).
Led by Francesco Bonafine, Google Ads/Analytics certified Expert Trainer
What you will learn:
Led by Francesco Bonafine, Facebook Blueprint Certified Expert Trainer
What you will learn:
Sun Life Financial
* Top 7 reasons why you should Sponsor *
1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region
2. Generate quality leads at you network directly with your targeted audience through this curated event
3. Increase your business opportunities with ease in the Asia Pacific Region
4. Achieve business growth through the multitude of opportunities made available to you
5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives
6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform
7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages
Tamara is currently the Chief Customer Officer, Digital Global at HSBC Retail Banking and Wealth Management. She also heads the Digital Products and Customer Experience for Asia Pacific. Tamara brings over 18+ years of experience in change leadership, digital transformation, digital marketing, customer experience strategy and has worked in multiple geography locations including Netherlands, Thailand, Germany and Hong Kong. Previously, Tamara was also the Head of Digital Channels at ING-DiBa in Germany, as well as Executive Vice President, Head of Digital Strategy & Channels at TMB Bank PCL.
Peter leads Strategy, Marketing, Customer Service, Sales Operations and Pricing at Multek, reporting to the company’s CEO. He has over 25 years of Business and Technology experience in the Americas and Asia-Pacific. Before Multek, Peter spent a decade at Oracle, leading Strategy, Sales, Consulting, Development, Operations, and other teams across three continents.
Previously, Peter helped turn around Gateway Inc. by growing Asia and Latin America businesses and was a Case Team Leader/Management Consultant at Bain. He started with IBM and holds an MBA with honors from UCLA, a BS from UC Berkeley, and a FIDE Master title in chess. Peter is currently a Board Director and Past President of the Berkeley Club of Hong Kong.
A curious customer advocate who is passionate about making life simple and delightful for consumers. Experience gained in the mixed world of brand-building, customer experience and digital transformation. Use of technology, behavioural data, insights and creativity to develop compelling propositions and customer engagement in a constantly changing environment is her norm. Now Chief Marketing Officer of an international insurance company, used to be behind the scene for global brands namely Nike, HSBC, Coke, Marriott Hotel Group and AIA. Fun and kindness are the two virtues she cannot live without.
Jojo Cheung is a marketing and communications professional with a passion to champion change and drive transformation. She joined IBM in 1997 and since then served various business leadership roles in Greater China, ASEAN and Asia Pacific with focus on managing diverse country and solution portfolios to generate demand through social and digital practice and serving as the brand curator to build advocacy. She worked in Apple Inc of China and Hong Kong as well as Intel Asia Pacific prior to IBM, and is now Chief Marketing Officer of Hong Kong Science & Technology Parks Corporation beginning July of 2017.
Niklas Sandor has over 17+ years of international cross-functional team leadership and business development experience. Currently, as the Chief Marketing Officer with FORMIA, Niklas is responsible for strategizing, implementing and executing business plans to boost the company’s client and - portfolio expansion, brand image and visibility. Under his leadership, coaching and guidance, they design engaging concepts and products for effective marketing and sales, as well as supervising product development and distribution channel management. Niklas is also accountable for acquiring and strengthening relationships with key C-level clients such as successfully spearheading the company’s expansion into the American market. In addition, as a partner and senior leader, Niklas oversee the wider company objectives and through active cross-functional team collaboration, talent management and development ensure the company is driving the business forward with minimal expenditures.
Yvonne Leung has been the Chief Marketing Officer of Alipay Payment Services (HK) Limited (APSHK) since November 2017. APSHK is a joint venture of Ant Financial and CK Hutchison Holdings Limited.She is responsible for the branding, marketing and public relations strategy and development of the company. She is committed to promote AlipayHK in local livelihoods by integrating mobile payment into daily lives of the public, as well as bringing a brand new retail experience into Hong Kong.
Yvonne has extensive experience in marketing, CRM and digitalization, dedicate to integrate strategic thinking and practical business applications through creating the most relevant and engaging experience for targeted customers; while continually build innovative solutions to maximize business values.
Yvonne is a Chartered Marketer and Full Member (MCIM) of Chartered Institute of Marketing (UK) since 2007. She holds a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, a Bachelor of Commerce degree in Finance and currently a Doctor of Business Administration (DBA) student in Digital Marketing. She has also completed HKUST Executive Program for Leading Change.
Lynn is currently the Vice President of Marketing and Communications APAC at Stuart Weitzman. Lynn has over 15+ years of marketing, communications and business development experience working with top fashion, luxury and apparel brands such as Louis Vuitton, Tory Burch and currently, Stuart Weitzman. Lynn experiences spreads across Asia Pacific, including China.
Per Delden is the Chief Marketing Officer at the Hong Kong music tech start-up Soundbrenner. Per leads Soundbrenner's marketing team in charge of helping the one billion people who tried and failed to learn music. Per has lead Soundbrenner's exponential growth in the music space, from software to hardware. A high-impact, result driven individual who brings experience from both FMCG/OTC and the Automotive sector.
Praval leads marketing for Zoho.com—a SaaS company serving 40+ Million users worldwide.
In his previous avatar, he co-founded a digital agency that helped large brands like Samsung and Maruti Suzuki with their digital media initiatives and product launches in India. Over the last 10 years—between his agency work and his time with Zoho—Praval has had the opportunity to take part in product management, marketing, and business development roles.
When not reading or writing about software and the Internet, he’s probably at his home in New Delhi, India, wearing an apron and cooking up a storm. Up for a chat? Find him on Twitter @Praval.
Mike Pritchett is Founder and CEO of Shootsta. Shootsta is a creative tech start-up that’s disrupted the video production industry by solving the biggest problems with traditional video production – cost, resources and time. In just over three years, Shootsta has established offices in five countries, with more than 150 global clients and 3,300 platform users from all over the world creating video content at scale. Pritchett is also the founder of Trapdoor Productions, a premium full-service video production agency based in Australia, servicing global brands like Veuve Clicquot, Nikon and Coca-Cola. In his spare time, he enjoys adventure sports and time with his family.
Martin Liu is the Business Development Manager at Shootsta, spearheading Shootsta’s growth in Hong Kong as part of its North Asia expansion strategy. Since joining Shootsta Hong Kong as its first employee in June 2018, he has witnessed an incredibly high demand for short-form video content and grown its business revenue by over 10 times.
Prior to Shootsta, Martin had spent two years managing business development at a traditional video production house, where he discovered the common challenges in the video industry, and that ultimately led his decision to join Shootsta. Martin has had an extensive range of professional experiences from finance, sports and non-profit, but he found his niche in helping brands create compelling and impactful stories to global audiences. Outside of work, he enjoys travelling, outdoor sports and he is also a budding documentary producer.
Gary is a seasoned trainer with extensive corporate experience. He has worked at various Fortune 500 companies including LVMH, Apple Inc., Unilever, GlaxoSmithKline and Nestle, with a scope covering the Greater China & APAC region. He was also the former Head of Marketing & Admissions for the HKUST MBA Programs, and now serves as a Guest Lecturer for the HKU SPACE Institute for China Business and Nielsen University. Various top-tier corporates have invited him as an instructor, including J.P. Morgan, BlackRock, UBS, Johnson & Johnson, Walmart, FedEx, L'Oreal, Estee Lauder, Swarovski, Intercontinental Hotels Group, Bayer, Prudential etc. In addition, Gary is also a TEDx speaker and a High Impact Presentation Winner, where he has made over 500 public speeches in 30 different cities. He holds an MBA degree from the HKUST Business School and a Mastering Design Thinking Certificate from the MIT Sloan School of Management.
Jordan has over 20 years of experience in senior marketing roles for some of the worlds largest IT organisations and fastest growing start-ups, focused on customer experience, IT infrastructure and enterprise software. Jordan leads marketing for Asia Pacific and Japan at Sitecore, and is passionate about how marketing helps an organisation meet their business objectives.
Prior to joining Sitecore, Jordan led global marketing campaigns for SimpliVity, a startup and one of the world’s fastest growing IT infrastructure companies. He was also the CMO at Objective and led EMC’s transformation of their global marketing programs.
Ben Soubies has experience in working across multiple different industry sectors and different countries. Engaging with C-Level Executives and trying to understand what they need to achieve to drive true business outcomes. Ben enjoys following the development and impact of information technology in business and society. Having worked for TBWA, Gartner and Talkwalker Ben brings a lot of market research experience to the table. For years he has been advising companies across the world on how to leverage the digital age to their advantage. Today as Head of APAC at Talkwalker Ben advises partners and organisations on best practices in monitoring, measuring and analysing online conversations.
As the Strategic Product Marketing, Adobe Digital Experience APAC, Patrick Sum oversees strategic product positioning, launching, pricing and GTM strategies for Adobe Digital Experience product portfolio with focus on Greater China region business.
As an expert in the digital marketing space in the region, he regularly presents in various trade events and conferences for Adobe on topics around digital transformation, big data and mobile. Patrick has nearly 20 years of experience in digital technologies, and before joining Adobe in 2014, worked in a number of different roles at leading technology companies, including Oracle, IBM and Deloitte. These roles included sales management, consulting, and research and development.
Patrick holds a postgraduate diploma in digital marketing from Institute of Direct and Digital Marketing in UK, a bachelor of science in electrical engineering from Queen’s University, Canada, and is a member of the Digital Analytics Association. In his leisure time, he enjoys outdoor activities and music.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com/hk_en/.
Hina Wainwright is currently the Global Head of Marketing at Williams Lea Tag and Marketing Director, APAC at Tag. Hina brings over 15+ years of marketing experience in strategic growth planning, audience engagement, marketing communications, campaigns building and more. Hina has previously worked in London as Marketing Communications in IMS Health before shifting to Hong Kong, to work as Director, Strategy Planning, IBM Growth Markets at George P Johnson.
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel before, during, and after a sale. More than 5,200 brands including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Zoho is the 'operating system for business'—a single online platform capable of running an entire business. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world's most prolific software companies. Zoho offers a suite of 40+ applications and has over 40 Million users worldwide. Zoho is privately held and profitable with more than 6,000 employees.
Getty Images is the most trusted and esteemed source of visual content in the world, with over 300 million assets available through its industry-leading site www.gettyimages.com which serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world's best photographers and videographers.
Optimove is the Science-first Relationship Marketing Hub, used by more than 350 customer-centric brands to drive measurable growth by scaling highly personalized customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insights, empowering marketers to deliver highly effective personalized customer marketing campaigns across multiple channels. Optimove's unique customer modeling, predictive micro-segmentation, AI-powered recommendation engine, and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes, including Pepperfry, The Label Life, Stitch Fix, Zee5 and Staples.
Shootsta is the only subscription-based scalable video solution in the world, educating and inspiring brands to create high-quality, cost-effective videos – in just 24 hours.
The world’s fastest-growing video production company, Shootsta has disrupted the video industry with the only video-at-scale subscription model on the market. Shootsta's hybrid product – a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub, and professional editing – enables businesses everywhere to shoot, upload, and share their 'always-on' video content. With a global team in London, Sydney, Singapore, San Diego, and Hong Kong, Shootsta’s vision is to create engaging videos that are accessible to everyone (while continuing to lead the industry they pioneered).
Shootsta. Shoot today. Share tomorrow.
Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale. Trusted by more than 450 brands around the world, Stackla is designed to meet the content needs of enterprise-level organizations such as McDonald’s, Agoda, Toyota, Sony, Heineken and Shangri-La Hotels & Resorts.
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.