Patrick SumHead of Solution Consulting, Digital Marketing, South China, Hong Kong & Taiwan
"Despite its reputation as a digital powerhouse, there is a feeling that Hong Kong's marketing industry continues to be overly reliant on the traditional forms of TV and print media. And yet the nascent sector of digital marketing - that until now has been considered the 'poor cousin - in the industry - is expected to blossom in the coming 12 months."
- Hays Hong Kong, Press Release, January 2019
Unlock the Full Potential of Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies Throughout the Full Customer Experience Journey
About the CMO Innovation Summit Hong Kong
According to the latest Nielsen's Hong Kong Smarter Digital City report, only one in five surveyed consumers (20%) indicate that they are "highly satisfied" with the digital experience here in Hong Kong. This is especially surprising for a city that has one of the world’s most robust telco infrastructure, deep mobile penetration and strong digital campaigns effort.
"There could be a number of reasons for this, but the main one is that a lot of Hong Kong brands and companies have not really thought about the full customer journey from online through to the offline experience,"- Leonie Valentine, Managing Director, Sales & Operations, Google Hong Kong
How can Marketing Leaders in Hong Kong today unlock the full potential of their content, visual and data-driven strategies; together with digital & disruptive marketing technologies throughout the full customer experience journey to significantly impact their brand influence and loyalty.
Going into the 4th Annual Year, CMO Innovation Summit Hong Kong is one of industry’s most reputed, highly engaged and widely attended forum for the region’s top Marketing Leaders and Business Decision Makers. This close-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other Key Business Decision Makers to find out what it takes to drive successful Marketing today!
Who Should Attend
CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:
Marketing, Marketplace, Advertising, Branding, Digital, e-Commerce, Customer, Commercial, Content, Communications, Experience, Strategic Management, Marketing Communications, Sales & Marketing, Media, Social Media, Consumer Relationship, Consumer Data, Marketing Analytics, Loyalty, Promotions, Corporate Relations, Public Relations, Market Research.
Customer experience is increasingly becoming the competitive battleground for brands around the world. But delivering differentiated experiences that lead to measurable impact can be a major challenge for marketers as the matrix of consumers is getting diversified with many parameters.
In this session, we zoom in at Hong Kong & Asia, to unveil innovative practices; successful strategies; effective execution roadmaps; ROI; new opportunities and challenges that CMOs in Hong Kong are faced with today.
“Most CMOs have barely scratched the surface. Until now, IoT has largely remained a focus for non-marketing applications like manufacturing, supply chain, service and support. But it’s time for marketing to catch up.” - Forbes, January 2018
What if a smart utility meter on a house could not only make it more efficient to gather data, but could also let a utility suggest the right energy-saving products and tactics that benefit both the customer and the energy provider. Or a connected drink machine in a public space can test out new drinks, offer proximity-based promotions, and allow contactless payments. The possibilities are endless.
Within this session, we will look at the innovative ideas and opportunities for Marketing Leaders to utilize IoT to “work smarter”.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” - Steve Jobs.
In today’s increasingly cluttered online marketplace, it is more difficult to attract and keep a reader’s attention. In order to engage your reader, your content strategy has to be on point, and storytelling can help to achieve that.
Studies from the University of Liverpool & University College London, confirmed that social storytelling - like gossip, is responsible for more than 65% of conversations had in public. Sixty-five percent of all conversation is a lot of storytelling. So, it stands to reason that if you approach producing online content just like how you are sharing important information with friends, you will gain more and better engagement with your brand.
What happens when CMOs today have more data information than they know what to do with - coming from multiple channels & touchpoints?
The key is to connect the data points to create a “data-pool” that allows 360-degree view of the customer, so that company may better tailor its offerings to the individual needs in real-time. This session will unveil how that can be achieved through a real-life industry case-study.
“At Ritz Carlton, the associates are known around the company as Ladies and Gentlemen”. The only way we can deliver this service culture is through the dedication of our ladies and gentlemen. They are the most important asset in our service delivery to our guests. We trust in their work, empower them, and give them the tools and resources to succeed, and they rise to the occasion.” - Herve Humler, President & COO of The Ritz-Carlton Hotel Company
In this session, we will look at how the key to a world-class customer experience really starts with your tuning your own organization culture – to be adaptive and receptive
According to Forbes in a recent report, almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. The study also found 65% of B2B marketers currently buy or sell advertising programmatically. The ﬁgure represents a substantial increase from the 54% reported in 2016.
So why should you care about programmatic advertising? Should you adopt it? How should we implement it to our advantage? What can we expect in the coming years?
All these and more will be answered in this Post-Conference Workshop conducted by a Google Ads/Analytics & Facebook Certified Trainer - Francesco Bonafine, a digital marketing guru who has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in different geographies (Italy, US and the Philippines).
Led by Francesco Bonafine, Google Ads/Analytics certified Expert Trainer
What you will learn:
Led by Francesco Bonafine, Facebook Blueprint Certified Expert Trainer
What you will learn:
AXA HONG KONG
CYBERPORT HONG KONG
Hong Kong Applied Science and Technology Research Institute (ASTRI)
HONG KONG ESPORTS/ GAME MEDIA ASIA
HONG KONG FEDERATION OF E-COMMERCE/ WORLD TRUSTMARK ALLIANCE
INVEST HONG KONG
JARDINE RESTAURANT GROUP HK
KANTAR, INSIGHTS DIVISION HONG KONG
MICROSOFT HONG KONG
SONY HONG KONG
YALE SCHOOL OF MANAGEMENT
* Top 7 reasons why you should Sponsor *
1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region
2. Generate quality leads at you network directly with your targeted audience through this curated event
3. Increase your business opportunities with ease in the Asia Pacific Region
4. Achieve business growth through the multitude of opportunities made available to you
5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives
6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform
7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages
Edith Wong is Chief Marketing Officer at Invest Hong Kong (InvestHK), the Government Department responsible for attracting and facilitating foreign direct investment into Hong Kong. She joined InvestHK in 2005 and took up the CMO position in 2015. Her division oversees the department’s advertising, public relations, events sponsorship, digital strategies, social media and all marketing initiatives. Recent campaigns launched by InvestHK include the StartmeupHK campaign in 2013 and the Hong Kong Fintech Week in 2016. Prior to joining InvestHK, Edith worked with the Airport Authority Hong Kong and Hong Kong Productivity Council.
Ashok leads the Customer Experience and Data functions for AXA in Hong Kong. He has previously lived and worked in the UK, Vietnam and India. Ashok is an insurance expert with experience in Life, P&C and Health insurance across various functions including Distribution, Marketing, Finance, etc.
Ashok is passionate about creating impact by improving Customer Experience and leveraging the power of Digital and Data. Ashok enjoys travelling and is an Engineer-Accountant who would have become a cricket commentator if he had not entered the insurance industry.
Claudia Choi is the Head of Brand Management at HKR International Limited (www.hkri.com) – a Hong Kong listed company (00480) specialising in property investment and development, hospitality and healthcare services. Its flagship projects include Discovery Bay in Hong Kong and HKRI Taikoo Hui in Shanghai.
Claudia joined HKRI in July 2017 to spearhead the redevelopment of the organisation’s brand architecture and redefine its strategic brand vision. Her responsibilities include increasing brand awareness and trust in the company’s reputation, as well as effectively engaging key stakeholders in Hong Kong and Mainland China and around the globe.
In addition to revitalising the brand, she also drives HKRI’s marketing and public relations campaigns and oversees major events across Asia, such as the recent grand opening of the prestigious Taikoo Hui development in Shanghai.
With a career spanning nearly 30 years, Claudia is one of Greater China’s most experienced communications professionals. Before joining HKRI, she was Vice President for Greater China at LEWIS Communications, where she led the business to historic highs in terms of international clientele, industry reach and revenue when she completed the merger between LEWIS Communications and EBA Communications Ltd.
As part of the successful Hong Kong headquartered PR & marketing firm, EBA Communications (formally Euan Barty Associates), which she joined in 1992, Claudia was one of the first wave of Hong Kong-based communications professionals to tap into the Mainland China market.
During her tenure with EBA, where she rose to become Managing Director, she built a presence in Mainland China that included a head office in Beijing, satellites in other cities including Shanghai, and a diverse client base comprising some of the best-known companies in the worlds of IT and telecommunications, tourism and travel, aviation, manufacturing and entertainment. Major accounts included Air Products, Honeywell, Hong Kong Tourism Board, ON Semiconductor and Tourism Australia.
Claudia holds a BA in translation from the University of Hong Kong, as well as an Executive MBA from the Chinese University of Hong Kong.
As Sony Hong Kong’s Head of Marketing Communications since June 2013, Simois Ng focuses on formulating the company’s integrated strategies of marketing communications and corporate communications to elevate the brand image to a higher level.
Simois has been responsible for online marketing by devising and implementing Social Media strategies to maximize Sony’s online exposure. Simois spearheaded the “Show Your Dream” video competition that took place on the YouTube platform, enabling Sony to engage influential YouTubers and the Gen C audience with over three million views generated. Sony took home the “2014 YouTube年度最佳合作無間獎 by Youtube”, “Best of 2015 ADS LEADERBOARD ( Over 3 Millions views and counting ) by YouTube” and “Marketing Magazine’s Markies Award 2015” which recognized the success of this campaign.
Being well versed in database marketing, Simois improved CRM and customer engagement that has strengthened customer loyalty with a well-protected, strong database. She has also established the e-commerce system for Sony Hong Kong, contributing to the sales via the online store.
Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.
Previous Work Experience
Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.
Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.
Gloria leads the Yale University School of Management Center for Customer Insights in leveraging cutting edge academic insights to find solutions for real-world business challenges. She is a thought leader and a practitioner in applying behavioral science and psychology to unravel how and why consumers behave, and the often unconscious factors driving decisions. She partners with dozens of Fortune 500 companies in a wide variety of industries, including CPG, health care, high tech, financial services and non-profit organizations to develop best practices in deriving customer insights. Prior to her role at Yale, Gloria was a consultant with McKinsey & Company in Hong Kong. She also holds a Ph.D. in Neuroscience.
A passionate consumer insight professional, Rupam loves hearing the voice of consumers and turning it into insights for brand owners. His passion is to provoke questions among his clients and help them get to the right answers. Consumer understanding and translating insights to address client issues is at the heart of his day to day conversations with business owners and colleagues.
Rupam has had wide experience in consulting client businesses and has advised clients in Asia Pacific, Africa, Middle East. He has worked across various operating brands within the WPP network having lived and worked in South Asia, South East Asia and North Asia.
Rupam is actively involved with the marketing and advertising community in HK. Previously he has judged the HK EFFIEs, conducted workshops for HK 4As and presented at conferences like Social Matters, marketing magazines’ Content 360 and Facebook’s Digital events. He is an exco. member of the market research society in Hong Kong.
Ravel Lai is an IT and digital veteran with more than 25 years’ experience in the retail industry, including in fashion, FMCG, food & beverage and shopping malls. He rejoined Jardine Group four years ago as regional IT & digital director, managing teams for Pizza Hut and sister brand KFC in Hong Kong, Macau, Vietnam and Myanmar.
Pizza Hut & KFC has earned widespread respect for its cutting-edge ordering app, customer-loyalty program and fast-food marketing. Lai led the team which landed Pizza Hut & KFC several awards for digital and social media execution and marketing, and in 2016 was named China’s top CIO.
Lai has a unique role in running two teams – one focused on technology, the other on digital marketing, giving him invaluable insight into the execution of strategies and allowing rapid design and implementation campaigns across any media. He understands the customer journey, marketing and the technology that drives it.
Ravel Lai was named one of the Top 50 Innovative Retail Leaders in Hong Kong by Inside Retail last year.
Dr Toa CHARM is the Chief Public Mission Officer (“CPMO”) the Hong Kong Cyberport Management Company Limited. He helps develop the company's strategic direction and drives Cyberport's public mission-related programs with the goal of inspiring the next generation, nurturing entrepreneurial spirit and helping local start-ups go global. Before Dr Charm joined Cyberport, he held senior management and consulting positions from leading multinational and Chinese companies in Asia Pacific in the past 25 years including IBM, Oracle, HSBC and Kingdee.
Dr Charm has been actively contributing to the ICT industry development and community affairs in Hong Kong and Asia Pacific. He serves in a number of advisory boards in ICT industry, universities, startup communities and NGOs including Hong Kong Computer Society, Hong Kong General Chamber of Commerce, Tung Wah Hospital Group, City University of Hong Kong and Hong Kong Trade Development Council. Dr Charm specializes in AI, big data, FinTech, digital strategy, business models innovation, growth and internationalization for emerging companies. He often shares his experience with corporate leaders, digital entrepreneurs and students. Dr. Charm is often invited as judge and assessor for ICT and innovation awards in Hong Kong and Asia Pacific.
Dr Charm holds a Doctor of Business Administration degree, a Master’s degree in Business Administration and a Bachelor’s degree in Computer Science. He also completed management programs from Harvard, UC-Berkeley and CEIBS. Dr Charm is a TDWI Certified BI Professional and has completed a Big Data and AI Certification Program from MIT.
Chris has worked for over a decade in digital media ranging from senior editorial roles to product marketing and social media with major media organizations like Turner Broadcasting, HuffPost, Business Insider and a range of digital media startups. He has built a strong personal brand on LinkedIn with over 54,000 followers and was selected as the #10 top voice in media on the platform in 2016. Chris is currently the Chief Content Officer at Hong Kong eSports and Game Media Asia where he leads both the brand specific content of Hong Kong eSports and a growing network of video game media properties with local teams based in Hong Kong, Taiwan, Vietnam, Indonesia and Thailand. Chris also recently taught a class on Current Events and Case Studies in International News for Hong Kong Baptist University's Master's in International Journalism Studies program for the 2017 fall semester and understands the challenges of creating the right content on the right platforms for the right audiences in today's rocky digital landscape.
Some previous speaking highlights related to social media include presenting at the Digital Journalism World Summit 2017 in Singapore on what it takes to create successful social video on Facebook and moderating two panels, moderating a panel at Social Media Week 2015 in New York City, presenting on social video for Facebook at Stream Con 2015, and leading a panel discussion on using social media for social good with Twitter and Marketwatch at Big Boulder Conference in 2014.
Nick is responsible for leading Twitter's Brand Strategy and Consumer Marketing team for JAPAC. Prior to joining Twitter in 2014, Nick was a Creative Director at AKQA, Executive Creative Strategist at Naked Communications, and Interactive Creative Director at Beacon Communications / Leo Burnett Tokyo.
In 2005, the Japan Advertisers Association has named him Web Person of the Year. He also has won numerous awards including Cannes Lions, One Show, Spikes Asia, AdFest and the Japan Mobile Ad Award. He is @29man on Twitter.
Michelle has more than 15 years of Product and Marketing experience in the IT & Telecom industry with extended in-house marketing and consulting exposure worldwide on Technology Service Marketing and Telecom Business Management.
Michelle is currently leading marketing, strategic partnership function of Hong Kong Applied Science and Technology Research Institute (ASTRI), the largest statutory applied Technology R&D center in HK. Prior to joining ASTRI, Michelle held various management positions in HKT (Group Loyalty Marketing, Payment & Fintech Business Development). Before HKT, she had been with Huawei Global Marketing Department responsible for strategic marketing and business consulting, and also with Nokia Siemens Network, responsible for marketing and corporate affairs of the company’s Network Infrastructure BU, overseeing the Greater China Market. Michelle had also been with Ovum, a leading telecom consulting firm and the top 3 telecom operators in Hong Kong assuming marketing, product and business development roles.
Michelle holds a Bachelor of Cognitive Science degree, Graduate Diploma in ECommerce and a MBA from the University of Hong Kong. Apart from her role in HKT, Michelle also serving as Board Committee Member of Federation of ECommerce HK, Committee Co-Chair of FinTech Association HK, Committee Member of Women-In-Tech HK, guest lecturer (branding and marketing) at the University of Hong Kong SPACE and Chinese University MBA program.
Peter Yu leads Strategy, Marketing, Pricing, Customer Service, Customer Experience and Sales Operations for Multek, reporting to the company’s President. Peter has 25 years of Business and Technology experience in the Americas and Asia-Pacific. Before Multek, he spent a decade at Oracle, leading Strategy, Sales, Consulting, Development, Operations, and other teams across three continents.
Previously, Peter helped turn around Gateway Inc. by growing Asia and Latin America businesses and was a Case Team Leader/Management Consultant at Bain & Co. Peter started with IBM and holds an MBA with honors from UCLA, a BS from UC Berkeley, and a FIDE Master title in chess. He currently serves on the Berkeley Club of Hong Kong’s Board of Directors.
Joseph Yuen is appointed as the Rotating Chairman of World Trustmark Alliance (WTA) in April 2018; a world organization to promote cyber trust and cyber security under digital transformation since 2003 with members over 40 countries; and the Chairman of Hong Kong Federation of E-Commerce (HKFEC) with industry members over 500 since 2015.
Mr. Yuen has intensive experience in cross border E-commerce from his role as Managing Director of China Post Trade Development Company Limited, an agency of China Post in Hong Kong since 2008. The company has signed E-Commerce partnership with AEON HK and Chow Tai Fook target China online consumer and leverage China Post EMS to deliver across China. Prior his work with China Post, Mr. Yuen was the founder and CEO of Digital Outdoor Television Limited in 2006. The company was the first in Hong Kong to bring high definition television program and advertisement, installed over 400 restaurants, computer arcades, 7-11, Circle K and record stores. As such unique platform, the outdoor TV network joined TVB to launch a HD TVB corner during the initial introduction of HD terrestrial TV in Hong Kong.
Mr. Yuen also has a rich management and marketing experience from local and regional telecommunication industry. He was the General Manager, Marketing of New World Telecom who brings Nettalk, a very first VoIP deployment in consumer market since 2002 and a very first fiber to the home (FTTH) deployment in Thrunet-Korea, as the Regional Senior Marketing Manager of Optical Ethernet Solution from Nortel Network Asia since 1994.
Mr. Yuen was graduated in Bachelor of Electronics Engineering (Communication) degree from the University of RMIT, Australia in 1996, and he is currently the Hong Kong Region Advisor for Guangdong Province Electronics Commerce Association (GDECA); the Board of Advice from the Ecommerce Foundation associated with Ecommerce European; Advisor for Russian Association of Internet Trade Companies (AITC) and the Founding member of Belt & Road E-Commerce Strategic Alliance.
Roger Graham is the Sr. Director of Marketing & Growth for APAC at Hootsuite with over 15 years experience in digital, brand and product marketing. Roger leads the team responsible for growing Hootsuite’s brand, online revenue & demand generation for their enterprise solutions.
Prior to assuming the role of Director in February 2015, Roger led global product marketing for Hootsuite where his team was responsible for go-to-market strategy across the entire funnel acquisition through retention for the online & digital business.
Roger is passionate about entrepreneurship and often mentors startups or speaks at conferences on digital or full stack marketing. When Roger has some downtime, he can be found playing ice hockey or traveling to catch some surf or exploring vibrant cities.
Erick Soderstrom has nearly 30 years of brand strategy and integrated marketing experience, working on iconic brands Motorola, Nintendo, AT&T and Converse, where he was one of the primary architects of the brand's global pop culture re-emergence. He was also a principal in one of Hollywood’s leading influence marketing and strategy firms, whose clients include Spotify, Bacardi and Samsung.
As Domo’s VP of Marketing, he is responsible for leading the company’s brand and demand creation strategy development.
Ms. Mary English is the Executive Vice President – APAC at Collinson. She is responsible for the vision, strategy and overall management of the APAC business for continuous engagement with their clients and customer devotion to their brands.
Mary is an accomplished Consumer Loyalty Marketing and Client Services leader with expertise in brand strategy, consumer loyalty marketing, partnership marketing, incentive design, consumer experience mapping, and marketing process development. She has a solid history of establishing client relationships, building high performance teams and delivering value-added product marketing solutions in complex business environments.
Being recognized for collaborating cross-functionally across the organization to deliver quality products and services to customers, Mary has managed global loyalty marketing and account teams and worked with Fortune 500 clients in the health care, hospitality, retail, and travel industries including Best Buy, Boeing, British Airways, Cathay Pacific, Delta Airlines, L'Oreal, and Target, to create omni-channel marketing solutions that increase revenues and maximize long-term customer engagement.
Mary holds a Bachelor’s degree from the University of Minnesota and Executive MBA from the Carlson School of Management.
Erik is currently Global Head of Digital & CX, for Giant Bicycles (the world’s largest bicycle manufacturing brand), and is based in Taiwan. In Erik’s current role, he is responsible for helping Giant to transform the way it reaches, engages, and activates customers across a number of customer touchpoints, using digital tools, platforms and tech.
Previous to joining Giant, Erik was Global Head of Marketing – Content & Brand and Head of EMEA Marketing for ASUSTek Computer Inc (ASUS), and was responsible for driving the strategy and development of ASUS’s content and brand assets, for PC, ROG and mobile products, and for leading the EMEA regions marketing efforts. As part of his plans to modernize ASUS’s marketing efforts, Erik brought in a number of new tools/platforms that helped enhance their marketing capabilities, introduced a more “insights/data” driven approach to marketing, drove a campaign that had ASUS trending in the top 5 (most viewed videos) globally, and helped ASUS to win the Marketer of the Year award, from Marketing Magazine.
Ray Liew is the Data and AI solution specialist at Microsoft Hong Kong. He is responsible for driving commercial Data and AI scenarios, which includes Advanced Forecasting, Predictive Maintenance and Customer 360 across different sectors in Hong Kong.
Ray has spent half his life abroad; Having studied in Hong Kong and Singapore, he leverages on his diverse background and Malaysian roots to enable Digital Transformation across Asia.
Apart from being a technology geek, Ray has a strong passion for fitness and sports and preaches the concept integrating fitness as a lifestyle to his peers and juniors. Ray holds a double major in Global Business and Information Systems from the Hong Kong University of Science and Technology and was the Head Student Ambassador during his time at university.
Caroline Darcy, Group Head – Advertising, Sponsorship & Brand Activation, Asia Pacific UBS AG, has valuable experience in marketing, sponsorship, advertising, PR, media and major events management across the APAC region and globally. She has led complex marketing and brand campaigns and is dedicated to promoting the UBS brand through important global and regional events and initiatives with Art Basel, The Solomon R. Guggenheim Museum, The Beijing Music Festival, Formula 1and world
famous photographer Annie Leibovitz. Caroline was instrumental in the successful re-launch of the UBS brand in 2015 globally.
Before joining UBS, Caroline was General Manager of Marketing for the Australian Grand Prix Corporation. She is recognized in the market place for her commitment to delivering unique value to UBS clients through strategic marketing and sponsorship.
As the Head of Solution Consulting for Digital Marketing in Southern China, Hong Kong and Taiwan markets, Patrick and his teammates devote their time and passion in helping customers better understand the current trend and impact of digital disruption, and how to leverage innovative technologies as their part of digital transformation to gain competitive business advantage.
As a well-recognized thought leader in the digital experience and marketing space in the region, Patrick regularly presents in various trade events and conferences for Adobe and other occasions in topics around digital transformation, big data and mobile. Patrick has more than 20 years of experience in digital technologies, and before joining Adobe in 2014, he worked in a number of different regional and lead roles at leading technology companies, including Oracle, IBM and Deloitte in both Asia and United States. These roles included sales management, consulting, and research and development-*.
Patrick holds a postgraduate diploma in digital marketing from Institute of Direct and Digital Marketing in UK, a Bachelor of Science in Electrical Engineering from Queen’s University, Canada, and is a member of Digital Analytics Association.
In his leisure time, Patrick enjoys outdoor activities and music.
Shootsta is the only subscription-based scalable video solution in the world, educating and inspiring brands to create high-quality, cost-effective videos – in just 24 hours.
The world’s fastest-growing video production company, Shootsta has disrupted the video industry with the only video-at-scale subscription model on the market. Shootsta's hybrid product – a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub, and professional editing – enables businesses everywhere to shoot, upload, and share their 'always-on' video content. With a global team in London, Sydney, Singapore, San Diego, and Hong Kong, Shootsta’s vision is to create engaging videos that are accessible to everyone (while continuing to lead the industry they pioneered).
Shootsta. Shoot today. Share tomorrow.
Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touchpoints. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalized content experiences at scale. Trusted by more than 450 brands around the world, Stackla is designed to meet the content needs of enterprise-level organizations such as McDonald’s, Agoda, Toyota, Sony, Heineken and Shangri-La Hotels & Resorts.