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20 Jun 2019
3rd CMO INNOVATION SUMMIT 2019
Driving Content & Data-Driven Strategies for Enhancing Customer Experience Journey
Singapore
21
DAYS
:
10
HOURS
:
48
MINUTES
:
37
SECONDS

20 June 2019

Novotel Singapore Clarke Quay

ADD TO CALENDAR

3rd CMO Innovation Summit Singapore

"CMOs need to muscle in on Digital Transformation. By taking the full responsibility for customer experience, marketers can play a more serious role in effecting change."

- Forrester, February 2019

 

Taking Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies to the Next Level throughout the Full Customer Experience Journey

 

About the CMO Innovation Summit Singapore​

According to Forrester 2019 digital transformation report, only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. In addition, CMOs have the unique distinction of being both the highest turned-over and the shortest tenure in the C-suite.

A strong reason could be that the CMOs are constantly facing the struggle to simultaneously deliver both short-term customer satisfaction and long-term digital transformation.

Moreover, the challenge could be on delivering the brand promises, which gets compounded when faced with difficulties in keeping pace with fast-evolving data and technology

How can Marketing Leaders in Singapore step up to lead the digital transformation by taking their content and data-driven strategies?

How can they ensure a comprehensive customer experience together with an immersive digital & disruptive marketing technologies?

How can they positively impact their brand growth, influence and increase loyalty?

Going into the 3rd Annual Year, CMO Innovation Summit Singapore is one of industry’s most reputed, highly engaging and widely attended forum for the region’s top marketing leaders and business decision makers.

This closed-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision makers to find out what it takes to drive successful marketing today!

 

Key Takeaways:

 

  • Latest digital, data-driven & disruptive marketing trends impacting CMOs in Hong Kong & Asia
  • Innovative practices, successful strategies & effective execution roadmaps
  • Humanizing brands through effective content-marketing & impactful storytelling
  • Trends in aligning data to fit evolving customer needs in real-time
  • Understanding how gamification, AI, IoT can improve personalized customer experience
  • Ensuring ROI from marketing investments while keeping pace with innovation, tech & evolving business needs
  • Empowering the right mix of talents & capabilities

 

 

Who Should Attend:

CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

  • Marketing
  • Innovation
  • Information
  • Marketplace
  • Advertising
  • Branding
  • Digital
  • e-Commerce
  • Customer Experience
  • Content
  • Communications
  • Strategic Management
  • Marketing Communications
  • Sales & Marketing
  • Media
  • Social Media
  • Consumer Relationship
  • Consumer Data
  • Marketing Analytics
  • Loyalty
  • Promotions
  • Corporate Relations
  • Public Relations
  • Market Research

150+

Marketing Leaders

20+

Expert Speakers

10+

Industries

Why Should You Attend

  1. More than 20+ leading CMOs sharing live case studies, technology updates and industry best practices – the only CMO event of the region to feature as many success stories in a day
  2. The only agenda created based on Asia’s Top 1000 CMOs’ & Singapore’s Leading 500 Companies’ CMOs’ Voices for Businesses
  3. Meet and network with over 150+ industry peers in cross industry marketing functions across Singapore & Asia



AGENDA

08:30

Registration and Welcome Coffee

09:00

Chairman’s Welcome Remarks

09:05

Panel Discussion: Are we Taking Customer Experience to the Next Level

09:45

Humanizing the Brands Through Effective Storytelling & Content Marketing

10:15

Domo Technology Keynote Session

10:45

Morning Networking Break

11:15

CEO Sharing on How Great Customer Experience Starts with Great Culture!

11:45

Leveraging the Right Data to Enhance Customer Experience in Real-Time

12:15

Business Networking Lunch

13:25

Taking a Human & Pragmatic Approach Towards AI for Marketing Leaders

13:55

Adobe Technology Keynote Session

14:15

Talkwalker Technology Keynote Session

14:45

Afternoon Networking Break

15:15

Zoho Technology Keynote Session

15:45

Why CMOs Should Be Thinking Outside the IoT Box?

16:15

Panel Discussion: Capability Future-Proofing - Ensuring the Right Mix of Talents & Capabilities within the Marketing Function to Meet Future Business Priorities

16:55

Chairman’s Closing Remarks

17:00

End of Conference

Testimonials

‘Glad to be here to share my expertise with other delegates and speakers’

CMO - Zalora Group

'Enjoyed the experience and the event; the content was very useful.’

VP, Applications Services - Hewlett-Packard Enterprise

'Enjoyed the experience and the event; the content was very useful.’

VP, Applications Services - Hewlett-Packard Enterprise

WHY SPONSOR

REQUEST SPONSORSHIP INFORMATION

* Top 7 reasons why you should Sponsor * 

1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region

2. Generate quality leads at you network directly with your targeted audience through this curated event

3. Increase your business opportunities with ease in the Asia Pacific Region

4. Achieve business growth through the multitude of opportunities made available to you

5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives

6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform

7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages

REQUEST SPONSORSHIP INFORMATION

SPONSORS

Gold Sponsors
Executive Luncheon Sponsor
Presentation Sponsor
Exhibitors
Supporting Media

VENUE

Address
177A River Valley Road, Singapore 179031
Questions about the event? For more information on how to participate, please contact:

DELEGATE INQUIRIES
Patrick Voo
patrickvoo@questexasia.com
+65 6395 6788

SPEAKING OPPORTUNITIES
IB Saravanan
ibsaravanan@questexasia.com
+65 6395 6787

SPONSORSHIP OPPORTUNITIES
Catherine Wong
catherinewong@questexasia.com
+65 6394 7696