Antoine BouchacourtVice President of Asia
"CMOs need to muscle in on Digital Transformation. By taking the full responsibility for customer experience, marketers can play a more serious role in effecting change."
- Forrester, February 2019
Taking Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies to the Next Level throughout the Full Customer Experience Journey
About the CMO Innovation Summit Singapore
According to Forrester 2019 digital transformation report, only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. In addition, CMOs have the unique distinction of being both the highest turned-over and the shortest tenure in the C-suite.
A strong reason could be that the CMOs are constantly facing the struggle to simultaneously deliver both short-term customer satisfaction and long-term digital transformation.
Moreover, the challenge could be on delivering the brand promises, which gets compounded when faced with difficulties in keeping pace with fast-evolving data and technology
How can Marketing Leaders in Singapore step up to lead the digital transformation by taking their content and data-driven strategies?
How can they ensure a comprehensive customer experience together with an immersive digital & disruptive marketing technologies?
How can they positively impact their brand growth, influence and increase loyalty?
Going into the 3rd Annual Year, CMO Innovation Summit Singapore is one of industry’s most reputed, highly engaging and widely attended forum for the region’s top marketing leaders and business decision makers.
This closed-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision makers to find out what it takes to drive successful marketing today!
Who Should Attend:
CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:
Customer experience is increasingly becoming the competitive battleground for brands around the world. But delivering differentiated experiences that lead to measurable impact can be a major challenge for marketers as the matrix of consumers is getting diversified with many parameters.
In this session, we zoom in at Singapore & Asia, to unveil innovative practices; successful strategies; effective execution roadmaps; ROI; new opportunities and challenges that CMOs in Singapore are faced with today.
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” – Steve Jobs.
In today’s increasingly cluttered online marketplace, it is more difficult to attract and keep a reader’s attention. In order to engage your reader, your content strategy has to be on point, and storytelling can help to achieve that.
Studies from the University of Liverpool & University College London, confirmed that social storytelling - like gossip, is responsible for more than 65% of conversations had in public. Sixty-five percent of all conversation is a lot of storytelling. So, it stands to reason that if you approach producing online content just like how you are sharing important information with friends, you will gain more and better engagement with your brand.
How do we as marketers shift to Predicative when achieving a single customer view or understanding the full big-data picture is still yet to be understood?
Adam will walk us through some of the challenges facing companies when addressing the complexities of customer attribution and what L’Oreal did to address and achieve this.
As enterprises re-evaluate success of their corporate mission to be more about how we know and serve the customer, the implications of reconfiguring organisations to become more digitally agile and experience focused can be profound.
As Marketing leaders we have an opportunity to lead this change and to design the organisation, the team, and the version of ourselves, that will best thrive in this new world – the Experience Business.
Adobe’s mission is to change the world through digital experiences, leading the way in shaping the future of marketing and the experience business.
Join us to explore:
Digital connectivity has raised consumer expectations. If the purchase journey is not friction-free, consumers will switch brands or abandon their purchase. These friction points in the consumer's buying journey can be across the discovery, purchase and post-purchase phases. Solving for friction points is a $325 Bn revenue opportunity for Brands across APAC. The talk will highlight some of the most important and common friction points and how Brands can remove them to delight consumers and drive better results for their online Businesses.
Hear from Arjun Sarwal, industry head, SEA at Facebook who has vast experiences in marketing, partnerships and operations; and had previously worked for Google, McKinsey & Company and Singtel; on exclusive insights into the research that Facebook did to identify some of the most important and common friction points and how Brands can remove them to delight consumers and drive better results for their online Businesses.
Branding is not new, as it has been documented well in many business case studies. Most companies know how to do branding well. Digital disruption is already here and it is taking shape fast and furious, capturing new market and brand share. But the often overlook component is how to integrate branding promise via CX and supported by superb digital delivery. A simple back to basics sharing.
Faced with constantly evolving technology and an overwhelming amount of marketing data, how can CMOs find the balance between embracing innovation and driving business impact?
In this segment, I’ll tackle the main challenges and define ways to break down barriers. Showing you how you can implement data and AI to drive operational excellence. Discover how to…
• Leverage the power of AI to capture customer insights that you are missing
• Create brand-driven messaging that hits the multiple touch points
• Gain access to powerful social analytics that will revolutionize your marketing strategy
Let’s fix it, together.
As marketers, we know that measuring ROI is hard. It's no different with social media. Perhaps, it's only harder. This session would feature some of the common myths around measuring social media success and dive deep into a framework that would help you attribute social media to lead generation and sales.
The session would focus on;
Creating the Perfect Customer Experience with the Right Mix of Technology, Talents & Capabilities within the Marketing Function to Meet Future Business Priorities
The JYSK Group
The Hershey Company
The Esplanade Co Ltd
APAC @ Sompo
* Top 7 reasons why you should Sponsor *
1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region
2. Generate quality leads at you network directly with your targeted audience through this curated event
3. Increase your business opportunities with ease in the Asia Pacific Region
4. Achieve business growth through the multitude of opportunities made available to you
5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives
6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform
7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages
Antoine Bouchacourt is Vice President of Asia at Shootsta. He oversees business development & operations and manages the company’s rapid expansion in Asia. Antoine was the first Shootsta Asia employee when he joined in May 2017 as Business Development Director. Since then, Antoine has expanded Shootsta Asia into a diverse team of 16 (and counting) across offices in Singapore and Hong Kong. With over 11 years of experience in business development and sales, he has also held several senior management positions in the tech space in Asia, including Brightcove and Gameloft. Antoine is a regular speaker at reputable industry events including TransPerfect Global Content Forum, Digital Brand Masterclass and Content 360.
During his downtime, Antoine enjoys spending time with his wife, seeking out new places to dine and cycling across Singapore’s various green spaces.
Shane is the Head of Marketing for APAC for HMD Global, a mobile phone company based in Finland that develops Nokia branded phones. The company uses technology to enhance and improve the lives of billions of people around the world and is also a startup that achieved unicorn status within 16 months of launch. The launch reached 80 countries and brought in US$2.5B worth of revenue. Prior to joining HMD, Shane Chiang was previously the VP of Cities and also CMO of Honestbee, a fast pace on demand online groceries, food and lifestyle logistics and concierge services company, delivering within the hour through the use of technology. Shane also spent 5 years at HTC Corporation, a smartphone company as various global and regional lead roles and also part of the Global Marketing & Communications roles based in APAC. He also spent 10 years in China as the EVP of Sales and Marketing for OEM Electric Equipment, a small home appliance OEM/ODM manufacturing company based in China with distribution into Wal-Mart, Kmart, Target, Best Buy, Argos Catalog and Harvey Norman. Shane has over 23 years of sales, marketing and management experience.
Adam has over 15 years of experience advising global companies on data, customer acquisition, and cloud strategies whilst working for Microsoft, SAP and Salesforce. Adamis a Senior Solution Consultant & Evangelist at Domo where he focuses his efforts on expanding Domo within the Asia Pacific region by helping companies bring enterprise-wide data and information together to drive insights.
David Harling has been the Chief Marketing Officer for MoneySmart since March 2018. Building on more than a decade of experience in digital media, search, social, content and brand marketing, Harling leads the marketing operations for MoneySmart across Singapore, Indonesia and Hong Kong.
Harling is responsible for driving the growth and scale of marketing. He also leads brand development to ensure that product and experience continue to connect with customers and pushes innovation across each market.
Prior to his appointment, Harling led the APAC marketing and media business at Omnicom Media Group for Google and held the role of Digital Marketing Director for the MoneySuperMarket Group in London – the UK’s leading price comparison website. He has also led strategies for the likes of Apple, Audi, DHL, McDonalds, and more.
Murray Howe is currently the Head of Industry Strategy, APAC at Adobe where he leads Adobe’s Industry Strategy group within the Asia Pacific region with FSI and Retail industry as his focus. Murray brings with him over 20 years of marketing experience across financial services and CPG in Australasia and Europe. He was previously responsible for leading the transformation of digital, media and marketing capabilities at Suncorp Group - a Banking, Insurance and Wealth business with 16 brands, 200 marketers, touching 40% of adult Australians. Prior to that, Murray have also worked for GE Europe for 4 years on leadership and commercial development.
Gary Koay is a storyteller at heart, with over 10 years of video production expertise. He believes that videos/films are the best communication tool of our time. Its ability to translate thoughts, ideas, and messages is unmatched, and social media has only made that more obvious.
Gary has worked for on Commercials, Corporate Videos, Music Videos, Short Films, Feature Films and various Online Content with a large focus on Social Media. Having managed complex briefs and delivered strong outcomes for clients such as MOM, Enterprise Singapore, Publicis, Grab, Accenture in Singapore, Canada, Malaysia, and the Philippines. He takes pride in deep-diving into a company's ethos and delivers both practical and creative solutions for a range of brand objectives.
Lesner is the Chief Marketing Officer of The JYSK Group, a local group established in 2001 that functions as an umbrella firm to several companies incorporated in Singapore, as well as several more overseas. He oversees and executes the marketing, brand and business growth strategy for various B2C brands under the group for Singapore (HQ), Southeast Asia (Indonesia, Thailand, Philippines) and China.
Lesner is also a current business partner at Teazle Group - a firm that consolidates Technology Development, Venture Building and Business Marketing Consulting services, with clients in both Singapore, Indonesia, and China.
Previously, Lesner was the Co-founder and Managing Director of a local award-winning marketing agency. During his tenure, he served various MNC brands across a range of industries - Hotels & Travel, Finance, F&B, Fashion & Lifestyle, Tech, and also both governmental and local brands. As
the co-founder, he steered the agency with his team to a multi-million dollar agency on its the second year, and setting up office in the Philippines on their 3rd year with a total combined staff strength of over 40 people.
Mimrah Mahmood is the APAC Director for Media Solutions at Meltwater. He is a commercially driven business and sales leader with 10+ years of experience in Software-as-a-Service (SaaS). Across Asia-Pacific, he helps organisations to create best-in-class frameworks for PR and Marketing reporting, as well as advising leading companies on data tracking, competitive intelligence and actionable insights.
Samit Mehrotra has over 20+ years of experience handling end to end marketing and P&L delivery for leading consumer goods companies like Procter & Gamble, Johnson and Johnson, Cadbury, Kellogg’s and The Hershey company. Samit had been fortunate to get a mix of roles at global, regional and country level to develop the diverse skills for becoming a versatile marketing and commercial specialist
Throughout Samit’s experience, he has been identified to turn around stagnant and declining businesses across developed as well as developing markets by implementing highly successful marketing and digital campaigns across Asia. The challenge of turning businesses around or steering them to high growth has been one of the key drivers for my strong track record. Another area where he had significant accomplishment is orchestrating big white space launches of products.
Samit has lived in 6 countries - India, Japan, Thailand, Singapore, Indonesia , Vietnam and Philippines and have extensive knowledge of the Asia Pacific region. Proficient in leading large (up to US$1B) and small (from US$100M) businesses and managing teams of up to 25 reports.
Praval leads marketing for Zoho.com—a SaaS company serving 40+ Million users worldwide.
In his previous avatar, he co-founded a digital agency that helped large brands like Samsung and Maruti Suzuki with their digital media initiatives and product launches in India. Over the last 10 years—between his agency work and his time with Zoho—Praval has had the opportunity to take part in product management, marketing, and business development roles.
When not reading or writing about software and the Internet, he’s probably at his home in New Delhi, India, wearing an apron and cooking up a storm. Up for a chat? Find him on Twitter @Praval.
Eunice is currently the Chief Marketing Officer for Esplanade and her portfolio encompasses marketing, sponsorship, philanthropy, venue programme and partnership, hospitality services - security, logistics, housekeeping and customer experience – mall management and information technology. Prior to Esplanade, she was Senior Vice President - Global Marketing at Millennium & Copthorne International Limited (M&C). She has over 20 years of diverse sales and marketing experience with organizations such as Anantara Vacation Club, Wyndham Worldwide, OAG Worldwide, Fraser Serviced Residences, Zuji, Raffles International, Angsana Resorts & Spa, Banyan Tree Hotels & Resorts, and Thomas Cook – her specialty are in the areas of branding, strategic marketing, customer experience, marketing communication and product management.
Arjun Sarwal is currently the Industry Head, SEA at Facebook where he leads commercial partnerships with eCommerce, Ride Hailing and EduTech companies acrossSouth East Asia and help them achieve transformative growth. Previously Arjun was the Product Marketing and Partnership Manager at Google where he had worked across APAC markets of Japan, Australia, India, SE Asia, Greater China. Arjun has also worked as Marketing and Operations lead - CEO Office in Singtel and as Project Manager at McKinsey & Company.
Manisha Seewal is the Group Chief Marketing Officer of South East Asia’s largest automotive marketplace - Carro. She oversees the marketing function for Carro in Singapore, Indonesia and Thailand and is a key member of Carro’s leadership team. Founded in 2015, Carro is a Singapore based tech company that started its regional expansion into Thailand and Indonesia in 2017 and has facilitated over US$500 million worth of transactions in 2018.
Manisha is also an adjunct lecturer at Singapore's Republic Polytechnic, where she teaches Digital marketing to working adults. This is part of Singapore government’s Skills Future programme, which is a nation-wide attempt to raise the skills of Singapore’s workforce.
Manisha is listed amongst one of Asia's Most Influential CMOs and Top 50 Women leaders in Asia.
Filippo is currently the CMO at StashAway - the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term.
Before StashAway, he co-founded a successful creative agency in Italy. He lectures at University and in seminars on brand positioning, promotional strategies, and effective communication.
Filippo holds a Global Executive MBA degree from INSEAD, an MS in Management Engineering and a BS in Telecommunication Engineering from Politecnico di Milano.
Nisarg is the Co-Founder & CEO of Affable.ai (www.affable.ai). Affable.ai is a venture backed Singapore based start-up, building AI platform to help brands run highly effective influencer marketing campaigns using the power of Big Data and Machine Learning. At Affable, Nisarg works closely with marketers helping them use data and insights to plan and measure their influencer marketing strategy.
Veronica is a healthcare entrepreneur with over 18 years of experience in medical technologies and digital health. She is the Chief Marketing Officer at Jana Care, a mobile diagnostic healthcare company, where she leads marketing, and business development.
Prior to Jana Care, Veronica co-founded Healint in 2013, a digital health startup focusing on neurological conditions. Before moving to Singapore, she was the director of marketing at moksha8, leading new market access in Latin America. Veronica started her career with GE Healthcare in the US working on bringing affordable innovation into emerging markets. Her work with GE Healthcare is often coined as “reverse innovation” and cited in publications such as Harvard Business Review, BusinessWeek.
Veronica is an Entrepreneur-In-Residence at INSEAD, leading business school. She is also a mentor and guest lecturer at NUS Enterprise Lean Launchpad, where she guides researcher embarking on the beginning entrepreneurial journey. She mentors university students at Young Professionals Group and Tech Girls movement.
Veronica has a Bachelor of Science degree in Industrial Engineering from University of Wisconsin, Madison. She earned her MBA degree from INSEAD. A native Malaysian, she has lived and worked in the US, Canada , China, India, France, Brazil, Mexico, Germany and now reside in Singapore.
Alin Dobrea leads trade marketing and brand communications across Southeast Asia for ZALORA (Asia’s No.1 online fashion destination). He is also responsible for the ZALORA advertising platform, where he helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences. Before joining Zalora, he spent most of his career at Marks & Spencer in London, managing brand and marketing campaigns across the UK and international markets. He graduated from the University of Birmingham and is also a Global Shaper at the World Economic Forum.
Saurabh is the Global Head of Wealth and NRI marketing for DBS based in Singapore. He joined DBS in August 2018 from Jabra where he was the APAC CMO for 5 years. His previous experience includes sales, product management and marketing roles in leading technology firms such as Cisco, Microsoft, Avaya and Juniper. A passionate marketer who loves data driven marketing and specialises in growth marketing and demand generation for organisations. He has a mix of B2B and B2C marketing over the years. He has been living in Singapore for the last 6 years running Asia pacific marketing leadership roles and previously has done country and global roles. He is also a part of the APAC CMO council as well as regional board of the Marketing society.
Wee Heng heads the Marketing Department which oversees corporate marketing and outreach for NTUC LearningHub (LHUB).
He has experience in both the public and private sector, having taken on roles such as Brand Manager for Singapore Post Ltd, Regional Digital Marketer for Ascendas Pte Ltd (now Ascendas-SingBridge) and Product Marketer for MediaCorp Toggle. His work experience in digital and social media marketing is well-supported with a strong direct marketing and corporate branding foundation
On a personal note, he is also the founder of a popular food, travel and lifestyle online magazine and also served as a Council Member on the Media Literacy Council of the then-Media Development Authority Singapore between 2014 and 2016.
Wee Heng holds a Bachelor of Science in Real Estate (2nd Upper Hons) from the National University Of Singapore. He was placed on the Dean’s List by the Department of Real Estate, National University of Singapore.
Dr. Patrick Chin always see himself as a learner for life. Patrick brings with him 20 years of experience, always adopting a pragmatic and business approach towards digital & brand strategy and insights, having led and worked in both digital and non-digital units at TBWA/Tequila, Rapp, The Gallup Organization, Citibank and MetLife and Ministry of Health in Singapore. He is now the Head of Digital (CDO) and Head of Branding, Sompo Asia Pacific. His most recently held position is CEO of Rapp Singapore, Head of Digital Analytics, SEO and Media for MetLife Asia, Head of Brand Insights (Div of Brand Management) for Intercontinental Hotels Group covering Asia, Middle East and Africa, and also Chief Innovation Officer of an Innovation Lab. An entrepreneur by DNA, Patrick founded several business such as an Innovation Lab with franchises in Asia, Ecommerce and Analytics Consultancy, and Digital Marketing and Innovation Agency.
He is a trained data scientist and researcher with Master in Statistics from National University of Singapore and a Doctor of Business Studies from University of South Australia. He has just completed his Cornell University Professional Certficate in Digital Marketing. An educator at heart, Patrick has also taken up adjunct lecturing position at University of London, University of Western Australia (MBA Class) and University of Newcastle (MBA Class) and he is a frequent speaker at business forums. He is working on his fourth publication on practical digital transformation.
Domo’s mission is to be the operating system for business, digitally connecting all your data, your systems and your people, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. Domo works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.
Meltwater, a pioneer of media intelligence and now Outside Insight, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. Meltwater is also committed to fostering the data science ecosystem through MEST, a pan-African entrepreneurial program and incubator, and Shack15, a global data science community.
Across Southeast Asia, Meltwater helps over 500 companies stay on top of billions of social media conversations and tracks local as well as international online news publications. Globally, we work with over 25,000 organisations, with 55 local offices across six continents.
Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experience.
Zoho is the 'operating system for business'—a single online platform capable of running an entire business. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world's most prolific software companies. Zoho offers a suite of 40+ applications and has over 40 Million users worldwide. Zoho is privately held and profitable with more than 6,000 employees.
Affable.ai is a venture backed Singapore based start-up that develops AI solutions that marketers use to run highly effective influencer marketing campaigns. Using advanced Machine Learning and Big Data, Affable provides in-depth intelligence and insights about influencers that marketers can use to find relevant influencers and measure their performance.
With a global roster of clients including some of the largest consumer brands and media agencies and statistics of over 1M influencers, Affable.ai is the leading influencer marketing platform.
Optimove is the Science-first Relationship Marketing Hub, used by more than 350 customer-centric brands to drive measurable growth by scaling highly personalized customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insights, empowering marketers to deliver highly effective personalized customer marketing campaigns across multiple channels. Optimove's unique customer modeling, predictive micro-segmentation, AI-powered recommendation engine, and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes, including Pepperfry, The Label Life, Stitch Fix, Zee5 and Staples
Shootsta is the only subscription-based scalable video solution in the world, educating and inspiring brands to create high-quality, cost-effective videos – in just 24 hours.
The world’s fastest-growing video production company, Shootsta has disrupted the video industry with the only video-at-scale subscription model on the market. Shootsta's hybrid product – a purpose-built Shootsta Kit, creative training, cloud-based ShootstaHub, and professional editing – enables businesses everywhere to shoot, upload, and share their 'always-on' video content. With a global team in London, Sydney, Singapore, San Diego, and Hong Kong, Shootsta’s vision is to create engaging videos that are accessible to everyone (while continuing to lead the industry they pioneered).
Shootsta. Shoot today. Share tomorrow.
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.