Erick SoderstromVice President of Marketing
"CMOs need to muscle in on Digital Transformation. By taking the full responsibility for customer experience, marketers can play a more serious role in effecting change."
- Forrester, February 2019
Taking Content, Visual & Data-Driven Strategies + Digital & Disruptive Marketing Technologies to the Next Level throughout the Full Customer Experience Journey
About the CMO Innovation Summit Singapore
According to Forrester 2019 digital transformation report, only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. In addition, CMOs have the unique distinction of being both the highest turned-over and the shortest tenure in the C-suite.
A strong reason could be that the CMOs are constantly facing the struggle to simultaneously deliver both short-term customer satisfaction and long-term digital transformation.
Moreover, the challenge could be on delivering the brand promises, which gets compounded when faced with difficulties in keeping pace with fast-evolving data and technology
How can Marketing Leaders in Singapore step up to lead the digital transformation by taking their content and data-driven strategies?
How can they ensure a comprehensive customer experience together with an immersive digital & disruptive marketing technologies?
How can they positively impact their brand growth, influence and increase loyalty?
Going into the 3rd Annual Year, CMO Innovation Summit Singapore is one of industry’s most reputed, highly engaging and widely attended forum for the region’s top marketing leaders and business decision makers.
This closed-door summit will gather over 150+ CMOs, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/Experience/Social Media/Loyalty/Analytics, and other key business decision makers to find out what it takes to drive successful marketing today!
Who Should Attend:
CEOs and Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:
Customer experience is increasingly becoming the competitive battleground for brands around the world. But delivering differentiated experiences that lead to measurable impact can be a major challenge for marketers as the matrix of consumers is getting diversified with many parameters.
In this session, we zoom in at Singapore & Asia, to unveil innovative practices; successful strategies; effective execution roadmaps; ROI; new opportunities and challenges that CMOs in Singapore are faced with today.
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” – Steve Jobs.
In today’s increasingly cluttered online marketplace, it is more difficult to attract and keep a reader’s attention. In order to engage your reader, your content strategy has to be on point, and storytelling can help to achieve that.
Studies from the University of Liverpool & University College London, confirmed that social storytelling - like gossip, is responsible for more than 65% of conversations had in public. Sixty-five percent of all conversation is a lot of storytelling. So, it stands to reason that if you approach producing online content just like how you are sharing important information with friends, you will gain more and better engagement with your brand.
“At Ritz Carlton, the associates are known around the company as Ladies and Gentlemen”. The only way we can deliver this service culture is through the dedication of our ladies and gentlemen. They are the most important asset in our service delivery to our guests. We trust in their work, empower them, and give them the tools and resources to succeed, and they rise to the occasion.” - Herve Humler, President & COO of The Ritz-Carlton Hotel Company
In this session, we will look at how the key to a world-class customer experience really starts with your tuning your own organization culture – to be adaptive and receptive.
What happens when CMOs today have more data information than they know what to do with - coming from multiple channels & touchpoints?
The key is to connect the data points to create a “data-pool” that allows 360-degree view of the customer, so that company may better tailor its offerings to the individual needs in real-time. This session will unveil how that can be achieved through a real-life industry case-study.
“Most CMOs have barely scratched the surface. Until now, IoT has largely remained a focus for non-marketing applications like manufacturing, supply chain, service and support. But it’s time for marketing to catch up.” - Forbes, January 2018
What if a smart utility meter on a house could not only make it more efficient to gather data, but could also let a utility suggest the right energy-saving products and tactics that benefit both the customer and the energy provider. Or a connected drink machine in a public space can test out new drinks, offer proximity-based promotions, and allow contactless payments. The possibilities are endless.
Within this session, we will look at the innovative ideas and opportunities for Marketing Leaders to utilize IoT to “work smarter”.
FROST & SULLIVAN
* Top 7 reasons why you should Sponsor *
1. Interact with Key Buyers, influencers and decisions makers from across the Asia Pacific Region
2. Generate quality leads at you network directly with your targeted audience through this curated event
3. Increase your business opportunities with ease in the Asia Pacific Region
4. Achieve business growth through the multitude of opportunities made available to you
5. Amplify your brand positioning to create Top-of-Mind-awareness among senior industry executives
6. Enjoy a wide reach as your company brand and solutions are amplified at this strategic platform
7. Succeed in engaging your targeted audience through an array of customizable sponsorship packages
Alvin leads the strategic and operational marketing, sales and market development functions for leading healthcare services provider Parkway Pantai’s largest divisions. A veteran business leader, Alvin has over 20 years of extensive marketing, strategy, innovation, healthcare and start-up experience across the Asia Pacific and Europe. He has deep FMCG marketing and brand leadership roots, having worked with Proctor & Gamble, Gillette and J&J Consumer; as well as in Healthcare with J&J Medical Devices & Diagnostics. Alvin was also in top-tier Strategy Consulting as a team leader with The Boston Consulting Group (BCG), and in Technology as Global Business Development Director with UK start-up Netdecisions.
As Chief Marketing Officer, Bjorn is responsible for ‘value creation’ for property seekers, real estate developers and property agents. Since joining PropertyGuru in 2013, he has been focusing on brand growth, site visitors and enquiries, marketing effectiveness and building Southeast Asia’s strongest marketing team.
Bjorn is a seasoned marketer and entrepreneurial business leader with over 15 years of experience across Europe and Asia. He has previously worked as a strategy consultant at Arthur D. Little, Marketing Lead for Philips Consumer Lifestyle in Southeast Asia, and co-founded a series of start-up businesses.
Bjorn is passionate about building winning teams, consumer-focused technology, French fries with mayonnaise, and PropertyGuru’s recent award as ‘Asia’s most influential online property brand’. Bjorn holds an MSc. in Business Administration from Maastricht University in The Netherlands.
A Singapore native, Roger has more than 20 years of experience living and working in international markets in Asia and Europe. He continues to be inspired by great story-telling and is an advocate for diversity and inclusion initiatives.
Roger joined LinkedIn in 2013 as its Director of Corporate Communications (Asia Pacific) and currently leads a high performance team to drive the company’s brand marketing and communications initiatives in the region. Before joining LinkedIn, he led communications teams at companies across industries such as financial services and market research.
He has a BSc (Computer Science & Information Systems) from the National University of Singapore and an MBA from INSEAD in Fontainebleau, France.
Vincent Niou is the Senior Programmatic and Partnerships Director for APAC at Essence. He joined the agency in 2011 and has risen through the ranks, holding positions across disciplines including media planning, investment and programmatic. Now based in Singapore, Niou has also worked out of the New York, San Francisco and Shanghai offices. Having worked across various practices and markets, he has a unique understanding of client business requirements and challenges.
Previously, Niou oversaw programmatic and audience based brand planning in North America. Under his leadership, programmatic media investment for a key client increased 6x in a single year. During his tenure managing investments, he lead negotiations and brokered agency level partnerships with top publishers to maximize value and return on media investment. Prior to Essence, Niou worked at DAE and Starcom in digital media planning and buying roles.
Niou is passionate about digital adtech and its role in enabling brands to earn relevant and valuable connections with their audience. He believes that the uniqueness of APAC markets is paving new ways of forging meaningful partnerships to build the next wave of advanced programmatic solutions for marketers.
In his free time, Niou is an avid CrossFitter and competitive Powerlifter. He is a fan of mixed martial arts and can often be found with his nose buried in comics.
Owen van der Zalm is the Head of Digital, APAC at FrieslandCampina and joined he joined the company in April 2017. In his current role, he’s responsible for driving the digital transformation for FrieslandCampina across the region. He actively drives innovation, develops new strategies and implementation for media, data, crm and social in FrieslandCampina's markets.
Prior to joining FrieslandCampina, van der Zalm was the head of Newcraft in Tokyo and before that he worked with KPN for 12 years, rising through ranks, across several business groups. A global citizen, van der Zalm has lived and worked in Netherlands, Indonesia, Tokyo and Singapore.
Spike is an experienced business manager with more than 10 years experience in managing lines of business for leading service providers, digital media companies and technology vendors in both emerging and mature markets globally.
He is a leading expert in telecom media and value-added services and has consulted for a number telecom operators, application services providers and media companies operating in both emerging and mature markets in Asia Pacific.
Some of his past work experiences included spending a number of years working in emerging markets including Bangladesh, Peru and Indonesia for companies such as Grameenphone, Ericsson, Alcatel Lucent and Frost & Sullivan.
Xiaofeng helps B2C Marketing leaders develop effective digital marketing strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms in the market to drive awareness, engagement, and brand loyalty. She is fluent in English and Mandarin.
Previous Work Experience
Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketing team at Sina Weibo, the largest microblogging platform in China, where she developed key consumer insights to drive social media effectiveness for automotive, retail, telecommunications, financial services, and consumer packaged goods companies. Xiaofeng was also a strategic planner at L3 Advertising, a multicultural advertising agency based in New York, where she developed brand and integrated marketing strategies for her clients.
Xiaofeng holds an M.A. in integrated marketing communication from Emerson College, an M.A. in communication from Tsinghua University, and a B.A. with a double major in advertising and economics from Peking University. She was also the recipient of the 2004 Outstanding Innovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003 Most Creative Award from the Asian Inter-University Multimedia Design Competition.
Sanjeev Kapur joined MetLife in May 2017 as Chief Marketing Officer for the Asia region. In this role, he is responsible for guiding, shaping and executing customer-led marketing strategies across the Asia region and accelerating MetLife’s brand transformation. He will also focus on strengthening MetLife’s digital, data and design capabilities with a particular focus on Mobile. He is a member of MetLife’s Asia Leadership Group as well as the Global Marketing Leadership team. He is based in Singapore.
Kapur brings a wealth of business and marketing experience to MetLife. Over his nearly 20 year career, he has held various P&L management roles including sales, online distribution, marketing, product management and innovation through which he built iconic brands and drove business growth in the fast-moving consumer goods (FMCG) and financial services industries. He joins MetLife from Citi where he was the Regional Head of Marketing and Digital sales, responsible for leading its regional and country marketing teams across 17 countries in Asia Pacific, Europe, Middle-East & Africa.
Prior to this, he led the brand and product strategy at Hindustan Unilever Limited, a Unilever company.
Kapur holds a Bachelor of Technology from the Indian Institute of Technology and is a distinguished alumnus from the XLRI - Xavier School of Management in Jamshedpur, India from where he holds an MBA in marketing and finance. He is married and has two children.
KuoSiong, is the EVP & Head of Business Technology for Maybank Group Community Financial Services. He has more than 25 years of technology, business Operations, digital business and strategic partnership experiences.
Prior to joining Maybank, KuoSiong has worked for Keppel Corporation, United Overseas Bank, Standard Chartered Bank and UBS within Asia and European region.
Disha Goenka Das is Head of Business Marketing, Asia Pacific at Twitter. Her focus at Twitter is to win the hearts & minds of the most discerning consumers in the world –> brand & agency marketers.
She brings diverse business experience having led functions in Marketing, Sales, Operations & Product Commercialisation. Prior to Twitter, Disha spent a decade at Google where in her last role she was responsible for launching and commercialising digital technology offerings for top tier advertisers and publishers in Asia Pacific.
A keen champion of women in leadership, she is an active member of @TwitterWomen and Connected Women Singapore which was formed with the objective to bring together women across industries to provide cross-organizational learning, networking & mentoring opportunities. She is @disha on Twitter.
Joanna Wong, Spotify’s Head of Business Marketing for Asia Pacific, leads the business marketing strategy for Spotify.
Since joining Spotify, Joanna has been responsible for developing effective B2B marketing strategies to drive revenue and to increase brand awareness. Joanna also works closely with the sales and business development teams at Spotify to help with the lead generation, conversion and retention programs for the region.
As a global marketing professional, Joanna is equipped with extensive experience working in the entertainment and media industry across the US, Europe and Asia-Pacific in a portfolio of brands including Sky Germany, MTV, HBO and Canon Inc.
Joanna is a MBA holder from ESADE Business School.
Erick Soderstrom has nearly 30 years of brand strategy and integrated marketing experience, working on iconic brands Motorola, Nintendo, AT&T and Converse, where he was one of the primary architects of the brand's global pop culture re-emergence. He was also a principal in one of Hollywood’s leading influence marketing and strategy firms, whose clients include Spotify, Bacardi and Samsung.
As Domo’s VP of Marketing, he is responsible for leading the company’s brand and demand creation strategy development.
Sachin Sharma is a Global Client Partner at Facebook, and works closely with CEOs/ CMOs of some of the largest advertisers in APAC region to help them drive digital transformation within their organizations. Sachin was a Marketing Director at Unilever before joining Facebook, and has more than 15 years of experience in global and regional marketing roles across various CPG product categories.
David Harling has been the Chief Marketing Officer for MoneySmart since March 2018.
Building on more than a decade of experience in digital media, search, social, content and brand marketing, Harling leads the marketing operations for MoneySmart across Singapore, Indonesia and Hong Kong.
Harling is responsible for driving the growth and scale of marketing. He also leads brand development to ensure that product and experience continue to connect with customers and pushes innovation across each market.
Prior to his appointment, Harling led the APAC marketing and media business at Omnicom Media Group for Google and held the role of Digital Marketing Director for the MoneySuperMarket Group in London – the UK’s leading price comparison website. He has also led strategies for the likes of Apple, Audi, DHL, McDonalds, and more.
As Vice President of Digital Experience, Rod leads StarHub’s efforts to deliver a seamless multi-platform brand experience for customers. With more than 30 years of experience in marketing, digital and social media, Rod has built, led and transformed brand and marketing agencies across UK, Malaysia, New Zealand and Singapore.
Before joining StarHub, Rod led the worldwide social media marketing team to drive strategy, content, analytics, listening and social technologies at Lenovo. He was instrumental in the establishment of the company’s global digital and social center of excellence in Singapore as well as the development of the global analytics hub. Rod is a regular speaker at conferences in Asia and internationally as well as a judge for a number of international marketing and digital awards. In 2016, Rod was recognized as one of the top 25 innovators in The Holmes Report’s inaugural Asia-Pacific class.
Domo’s mission is to be the operating system for business, digitally connecting all your data, your systems and your people, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. Domo works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook and LinkedIn.
Meltwater, a pioneer of media intelligence and now Outside Insight, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. Meltwater is also committed to fostering the data science ecosystem through MEST, a pan-African entrepreneurial program and incubator, and Shack15, a global data science community.
Across Southeast Asia, Meltwater helps over 500 companies stay on top of billions of social media conversations and tracks local as well as international online news publications. Globally, we work with over 25,000 organisations, with 55 local offices across six continents.
Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experience.
Zoho is the 'operating system for business'—a single online platform capable of running an entire business. With apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho is one of the world's most prolific software companies. Zoho offers a suite of 40+ applications and has over 40 Million users worldwide. Zoho is privately held and profitable with more than 6,000 employees.
Shootsta is the only subscription-based scalable video solution in the world, educating and inspiring brands to create high-quality, cost-effective videos – in just 24 hours.
The world’s fastest-growing video production company, Shootsta has disrupted the video industry with the only video-at-scale subscription model on the market. Shootsta's hybrid product – a purpose-built Shootsta Kit, creative training, cloud-based ShootstaHub, and professional editing – enables businesses everywhere to shoot, upload, and share their 'always-on' video content. With a global team in London, Sydney, Singapore, San Diego, and Hong Kong, Shootsta’s vision is to create engaging videos that are accessible to everyone (while continuing to lead the industry they pioneered).
Shootsta. Shoot today. Share tomorrow.
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.