CMO INNOVATION SUMMIT 2020 Kuala Lumpur

Integrating Martech: Creating Connected Experience with Emerging Ecosystems

DATE
30 April 2020
LOCATION
PARKROYAL, KUALA LUMPUR

CMO Innovation Summit 2020

[COVID-19 UPDATE: To ensure our stakeholders’ wellbeing and in light of MOH’s suggestions to avoid major gatherings, we have decided to postpone the event to 30 April 2020. We will soon be contacting you with date/venue/agenda confirmations. For further assistance, please contact our Operations Manager, Lily via llee@questex.com]

In an ever-competitive consumer landscape, the distinctive role of CMOs has further expanded in complexity to include sustainable growth of business by achieving highly personalized customer experiences driven by integrating advanced marketing innovation.

In today's scenario, CMOs need a growth spurt and act fast. Interconnected shifts in the technological landscape and the consumer behaviour are changing their work environment with added pressure on driving enterprises transformation, ensuring data security and implementing cost-efficient technological innovation.

As we enter 2020, set your feet in this ever-evolving discussion of over 150+ CMOs, CEOs, CIOs, VP's, Head and Directors of Marketing, Experience / Brand / Digital / Innovation / Analytics at the CMO Innovation Summit 2020.

We have lined up topics such as Ecosystem platform, Using CX in gaining ROI, Reassessing your AI tools in gaining sustainable growth and marketing & analytics tracking.

Key Topics Discussed:

  • In Pursuit of New Age Technology: Winning CMOs’ Marketing Attribution and ROI
  • Digital Channels and Marketing Ecosystem: The B2C Ecommerce Platform
  • Raising and Measuring the Bar for Marketing productivity: Using CX Tech to Elevate Experiences
  • Next-generation CMO: Leveraging on New Tools of Data Analytics and Martech
  • Real-time Engagement of Brands and Prospects: AR for a Deeper Product Comprehension

Who Should Attend:

CMOS, Chiefs, Vice Presidents, General Managers, Directors, Heads, Senior Managers and Managers of:

  • Marketing
  • Marketing Communications
  • Innovation
  • Sales & Marketing
  • Information
  • Media
  • Marketplace
  • Social Media
  • Advertising
  • Consumer Relationship
  • Branding
  • Consumer Data
  • Digital
  • Marketing Analytics
  • e-Commerce
  • Loyalty
  • Customer Experience
  • Promotions
  • Content
  • Corporate Relations
  • Communications
  • Public Relations
  • Strategic Management
  • Market Research

‘Glad to be here to share my expertise with other delegates and speakers’
CMO - Zalora Group
‘Very Informative conference – the latest thinking is here!’
Head of Marketing - Owned & Bought Media, - Lane Crawford
'Enjoyed the experience and the event; the content was very useful.’
VP, Applications Services - Hewlett-Packard Enterprise

AGENDA

08:30
Registration and Welcome Coffee
09:00
Morning Conference Chair’s Opening Remarks | Ice Breaking Session
09:10
[OPENING KEYNOTE] Driving Economic Benefits through Innovative Marketing: The Perspectives of Pro-Digital Policy Making

Digital transformation is set to contribute US$10 billion to Malaysia's GDP by 2021, the government's move to enhance digital infrastructure is timely. Despite a backdrop of global uncertainties and volatility, measuring the contribution that marketing has on a company’s revenue is pivotal. As such, sustaining consumer demand with strong innovations and marketing investment is critical. This session will be taking us further on leveraging new technologies and marketing platforms.  Digital channels such as B2B and B2C e-commerce delivers a user-friendly and seamless customer experience across a variety of touchpoints. 
In the digital era, it's critical to track interacts across all touchpoints and applications to garner insights into the customer buying process. Learn also on the ecommerce platform digital applications such as 5G which is another move towards digital adoption. 

speaker photo
Raymond Siva
Chief Marketing Officer Vice President, Branding & Strategic Partnerships
Malaysia Digital Economy Corporation (MDEC)
09:30
[PANEL DISCUSSION] Measuring Efficiency vs. Effectiveness: Understanding the Emerging Trends in Brand Management

In the digital age, marketing campaigns can no longer be just about brand or product awareness, it's all about brand engagement. In this session, learn how to integrate brand value and ROI in determining organizations growth. Senior C-suite executives will deliberate the current trends in marketing automation and new content strategies to attract new customers and to build relationships. 
Learn also about incorporating stakeholder experience into operational processes, marketing, sales and social interactions – to enhance brand engagement as a collective strategy.

10:00
[CASE STUDY] Insight Driven Marketing and Engagement - Using CX Tech to Elevate Experiences

Customer experience or CX is already the hottest buzzword in marketing circles, but it’s more than just a passing trend. Resisting marketing technology advances can affect more than your brand’s campaign performances. As core technologies grow stagnant and outdated, it creates internal limitations that ultimately inhibit the customer experience. 
A lack of shared data, a disconnect between back-end performance and its impact on experiences, and degraded collaboration capabilities all create barriers to performance that can affect brand engagement. 

10:30
Networking Coffee Break
11:00
[CASE STUDY] Redefining Experiential Marketing: How Brands Transform and Evolve in Connecting with Consumers in a Digital Environment - Airbnb Case Study

Creating direct engagement with the desired audience and creatively interacting with them in a memorable way. This session will be discussing on Airbnb’s stepping outside the norm when developing new products and in marketing them. 

How do you create experiences for your digital customers and market them? 

speaker photo
Wan Saifulrizal Wan Ismail
Chief Marketing Officer
Prudential BSN Takaful Berhad
11:40
Enhancing Customer Experience Management and Capturing Data with Business Intelligence

•    Integrating enterprises consumer data into centrally managed platform: the do’s and don’ts
•    Using BI in analyzing customer data to study on customer behavior 
•    Generating revenue and personalizing marketing effort with the right data from BI
•    Leveraging on customers’ needs, habits, and preferences
•    Measuring the impact marketing campaigns create on various platforms with marketing analytics

12:00
Networking Lunch Break
13:20
Moving towards Emerging Changes in AI for Effective Real-time Customer Interactions

The Consumer Technology Association released a statement that firms adopting AI at scale or in a core part of their business report current profit margins that are 3 to 15 percentage points higher than the industry average in most sectors. 

While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology. AI assistants can streamline and automate mundane customer service and sales tasks. 

This session will be sharing the direction of artificial intelligence and its impact on business, marketing and CMOs.

speaker photo
Jean Leong
Head of Marketing
Goodrich Global, Singapore
13:40
[CASE STUDY] Positioning Your Content Marketing in a A Demanding Industry Sector: Winning Strategies from Real estate Industry

Content marketing, done right, can be a powerful tool to help real estate companies build their brand reputation online as well as generate leads in the long-term. This session will be addressing on the creation and amplification of content for real estate with a clear focus on delivering business results.

14:10
[CASE STUDY] Weathering the Storm: Building Resilience while Managing PR Crisis

Crisis management is paramount, especially in marketing communications. Even though significant investments are being made in branding, communications and passenger services, no effort was spared to prepare the necessary contingencies for crisis. 

This session will take us further in assessing available tools that could enhance the macro and micro aspects of marketing crisis management for aviation operations and the process and procedures that could help them prepare for the next crisis.
 

speaker photo
Gautam Balakrishnan
Chief Marketing Officer & Country Director (SG & MAS)
Tata Projects
14:40
Implementing Data Analytics Techniques in Achieving Collaborative Customer Product Development

Put in place the right customer feedback loops, data gathering and insight-driven culture to become customer centric throughout the product development lifecycle. Hear how Digital Solutions & Analytics business achieved co-development with customers as a new business strategy.

speaker photo
Charles Tidswell
Vice President, JAPAC
Socialbakers
15:00
Networking Tea Break
15:20
[PANEL DISCUSSION] AR and VR: How can Marketers Distinguish their Campaigns with Immersive Content

Augmented and Virtual reality should be taken as a serious business opportunity thus pushing forward the industry and opportunities to developers and AR adopting companies as well as the end users.

15:40
[CASE STUDY] Conceptualizing Digital Technologies for Marketing Large and Legacy Enterprises

•    What is in store for 2020 and beyond in new digital marketing technologies and how are they impacting large MNCs
•    Adopting digital technology through design thinking and an agile approach
•    Talent and employee enablement with technology development- How far can they work together an adapt to changes
•    Approaching AI as augmented intelligence rather than artificial intelligence

16:10
[PANEL DISCUSSION] The New Generation CMO: What are the New Trends and How to Fast Track in Building Connection with the Consumers

Tracking your influencer communications over time to evaluate and build upon existing influencer relationships plays a critical role. This session will be discussing on methods to quantify and measure online influence in order to prove an influencer’s value to key stakeholders. Not only that, boost your most compelling content for the eyes of potential brand evangelists.

16:40
Chairman’s Closing Remarks & End of Conference

2020 SPONSORS & PARTNERS

Associate Sponsor


Lanyard Sponsor


Supporting Media


Venue
Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

DELEGATE ENQUIRIES

Eunice Macalincag

emacalincag@questex.com

+65 6395 4583

SPEAKING AND SPONSORSHIP OPPORTUNITIES

IB Saravanan

ibsaravanan@questex.com

+65 6395 6787